The Indian food delivery market is one of the fastest-growing markets globally. With the rise of technology, the food delivery market has witnessed a significant transformation in recent years.
Customer preferences: In India, the food delivery market is driven by the convenience factor. Consumers prefer ordering food online rather than visiting a restaurant, especially in metropolitan cities where people are always on-the-go. The majority of the Indian population falls under the age group of 18-35, and they are tech-savvy and prefer online ordering. Additionally, the COVID-19 pandemic has further accelerated the growth of the food delivery market in India, as people are avoiding dining out due to safety concerns.
Trends in the market: One of the significant trends in the Indian food delivery market is the rise of cloud kitchens. Cloud kitchens are delivery-only kitchens that operate through online platforms. They are cost-effective and have a lower overhead cost compared to traditional brick-and-mortar restaurants. Another trend is the rise of hyperlocal delivery, where food delivery companies are partnering with local stores and restaurants to deliver groceries and other essentials to customers. Additionally, there has been a surge in demand for healthy and organic food, and food delivery companies are partnering with health food startups to cater to this demand.
Local special circumstances: India is a diverse country with different food preferences in different regions. Food delivery companies are catering to this diversity by partnering with local restaurants and offering regional cuisine. Additionally, India has a large vegetarian population, and food delivery companies are offering a wide range of vegetarian options to cater to this market.
Underlying macroeconomic factors: The Indian food delivery market is primarily driven by the rise of the middle class and the increase in disposable income. Additionally, the rise of the internet and smartphone penetration has made online ordering more accessible to the masses. The COVID-19 pandemic has further accelerated the growth of the food delivery market in India, as people are avoiding dining out due to safety concerns. The Indian government's recent initiatives to promote digital payments and ease of doing business have also contributed to the growth of the food delivery market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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