The convenience of online shopping has made it possible for consumers to order groceries from the comfort of their own homes, leading to the rise of the Grocery Delivery market in Nordics.
Customer preferences: The Grocery Delivery market in Nordics has been growing steadily due to the busy and fast-paced lifestyles of consumers. Consumers are increasingly opting for online shopping as it saves time and effort. Additionally, the COVID-19 pandemic has accelerated the shift towards online grocery shopping as consumers prioritize safety and social distancing.
Trends in the market: The Grocery Delivery market in Nordics is witnessing a trend towards sustainability and eco-friendliness. Consumers are becoming more aware of the environmental impact of their purchases and are looking for sustainable options. As a result, there has been an increase in demand for eco-friendly packaging and products. Another trend in the market is the rise of meal kit delivery services, which provide consumers with pre-portioned ingredients and recipes to cook at home.
Local special circumstances: Nordics is known for its high living standards and high disposable income, which has led to a demand for premium and high-quality food products. Additionally, the region has a strong culture of eating fresh and organic food, leading to an increase in demand for locally sourced and organic products.
Underlying macroeconomic factors: The Grocery Delivery market in Nordics is also influenced by macroeconomic factors such as GDP growth and technology advancements. The Nordics region has a strong economy, which has led to an increase in disposable income and consumer spending. Additionally, the region has a high internet penetration rate and a strong technology infrastructure, making it easier for consumers to shop online.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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