Grocery Delivery - Indonesia

  • Indonesia
  • In 2024, the projected revenue in the Grocery Delivery market in Indonesia is estimated to reach US$13.40bn.
  • This market is expected to experience a steady annual growth rate (CAGR 2024-2029) of 18.34%, resulting in a projected market volume of US$31.10bn by 2029.
  • In comparison, the Retail Delivery market is projected to have a market volume of US$10.58bn in 2024.
  • When looking at global figures, China is expected to generate the highest revenue in 2024, reaching US$266.00bn.
  • Indonesia's Grocery Delivery market is projected to have an average revenue per user (ARPU) of US$220.70 in 2024.
  • Additionally, the number of users in this market is expected to reach 87.3m users by 2029.
  • The user penetration rate in the Grocery Delivery market is estimated to be 21.7% in 2024.
  • The demand for online grocery delivery services in Indonesia has surged due to the growing urban population and increasing digital adoption.
 
Market
 
Region
 
Region comparison
 
Currency
 

Analyst Opinion

Grocery delivery has become a popular trend in Indonesia, with a significant rise in demand over the past few years. The market has been growing rapidly, with several players entering the market and offering their services to customers.

Customer preferences:
Indonesian customers are increasingly turning to online grocery shopping and delivery services due to the convenience they offer. The country has a large population and a growing middle class, which has led to a rise in demand for grocery delivery services. Customers prefer to shop for groceries online as it saves them time and effort, and they can have their groceries delivered to their doorstep. The COVID-19 pandemic has also contributed to the growth of the grocery delivery market, as people are hesitant to visit physical stores.

Trends in the market:
The grocery delivery market in Indonesia is dominated by a few major players, with several smaller players also offering their services. These players are constantly innovating and improving their services to meet the needs of their customers. One of the major trends in the market is the use of technology to improve the delivery experience. Some players are using drones to deliver groceries, while others are using artificial intelligence to predict customer preferences and offer personalized recommendations.

Local special circumstances:
Indonesia has a unique geography, with thousands of islands spread across the archipelago. This poses a challenge for grocery delivery companies, as they need to ensure that they can deliver groceries to even the most remote locations. Additionally, the country has a diverse population with different dietary requirements and preferences. Grocery delivery companies need to cater to these diverse needs to be successful in the market.

Underlying macroeconomic factors:
Indonesia has a large and growing middle class, which is driving the growth of the grocery delivery market. The country's economy has been growing steadily over the past few years, which has led to an increase in disposable income. Additionally, the COVID-19 pandemic has accelerated the shift towards online shopping, including grocery shopping. These factors are expected to continue to drive the growth of the grocery delivery market in Indonesia in the coming years.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

Overview

  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
Please wait

Contact

Get in touch with us. We are happy to help.
Statista Locations
Contact Meredith Alda
Meredith Alda
Sales Manager– Contact (United States)

Mon - Fri, 9am - 6pm (EST)

Contact Yolanda Mega
Yolanda Mega
Operations Manager– Contact (Asia)

Mon - Fri, 9am - 5pm (SGT)

Contact Ayana Mizuno
Ayana Mizuno
Junior Business Development Manager– Contact (Asia)

Mon - Fri, 10:00am - 6:00pm (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)

Mon - Fri, 9:30am - 5pm (GMT)

Contact Carolina Dulin
Carolina Dulin
Group Director - LATAM– Contact (Latin America)

Mon - Fri, 9am - 6pm (EST)