Grocery Delivery - Denmark | Statista Market Forecast

The Grocery Delivery market in Denmark is expected to reach a revenue of US$2.01bn in 2024.
This projection indicates an annual growth rate (CAGR 2024-2029) of 7.79%, leading to a market volume of US$2.93bn by 2029.
Meanwhile, the Retail Delivery market is projected to have a market volume of US$1.60bn in 2024.
When comparing these figures on a global scale, China is anticipated to generate the highest revenue of US$266.00bn in 2024.
In terms of average revenue per user (ARPU), the Grocery Delivery market is expected to reach US$926.50 in 2024.
Furthermore, the number of users in the Grocery Delivery market is projected to amount to 2.8m users by 2029.
Lastly, user penetration in the Grocery Delivery market is estimated to be at 36.5% in 2024.
The demand for online grocery delivery in Denmark has surged, with more consumers opting for convenient and contactless shopping solutions amidst the COVID-19 pandemic.

Definition:

The Grocery Delivery market consists of food and non-food products that people regularly buy from a grocery store, including food and beverages, pet food, household cleaning products, personal care products, and other household consumables. Grocery delivery can be purchased through several different sales channels such as Omnichannel, Quick Commerce, or directly from the store.

Structure:

Grocery Delivery contains three markets: Retail Delivery, Quick Commerce, and Meal Kit Delivery. Retail Delivery includes delivery of these products directly by supermarkets, brick-and-mortar shops, or grocery stores. The order is placed through an online shop run by the retailer (e.g. Walmart+, Amazon Fresh). Quick Commerce focuses on online delivery services that provide customers with last-mile delivery (Instacart), or operate ghost stores where product selection is limited but delivery time is faster (e.g. Gorillas, Getir, and Glovo). In this case, the platform (e.g. Gorillas) handles the delivery process. This also includes grocery delivery platforms where delivery is advertised under 3 hours, although, most players aim to deliver in minutes. Finally, Meal Kit Delivery encompasses the delivery of a recipe box where fresh ingredients are delivered to be prepared. This service is usually offered as a subscription plan (e.g. HelloFresh).

Additional Information:

Revenue figures refer to Gross Merchandise Value (GMV). User and revenue figures represent B2C services.

Fresh food & Beverages, personal care, or household items ordered online are directly delivered to the consumer, no matter if ordered via a platform (e.g., Instacart) or a retailer website (e.g., Walmart)
Online Grocery orders and delivery are both carried out by a retailer (e.g., Walmart)
Online orders that are picked up in the supermarket (e.g., Instacart) or operating ghost warehouses and delivery logistics (e.g., Flink)
Online orders of recipe boxes where the ingredients are already preportioned (e.g., HelloFresh)

Phone orders
Deliveries of prepared meals for direct consumption (e.g. Meal Delivery)

The Danish grocery delivery market has been growing steadily in recent years, driven by changing consumer preferences and increased competition among retailers.

Customer preferences: Danish consumers are increasingly turning to online grocery shopping and delivery services due to convenience and time-saving benefits. Additionally, the COVID-19 pandemic has accelerated this trend as more people are avoiding crowded physical stores. Consumers in Denmark also prioritize sustainability and organic products, which has led to the emergence of specialized online grocery retailers.

Trends in the market: The online grocery delivery market in Denmark is becoming increasingly competitive, with both traditional retailers and specialized online retailers vying for market share. Major players in the market include traditional retailers such as Coop and Salling Group, as well as specialized online retailers such as Nemlig.com and Wupti.com. These retailers are investing in technology and logistics to improve delivery times and increase customer satisfaction.

Local special circumstances: Denmark has a highly developed e-commerce infrastructure, with high internet penetration rates and a tech-savvy population. This has helped to drive the growth of the online grocery delivery market. Additionally, the country has a strong focus on sustainability and organic products, which has led to the emergence of specialized online grocery retailers that cater to these preferences.

Underlying macroeconomic factors: The Danish economy has been relatively stable in recent years, with low unemployment and high consumer confidence. This has helped to support the growth of the online grocery delivery market, as consumers have more disposable income and are more willing to spend money on convenience and time-saving services. Additionally, the COVID-19 pandemic has accelerated the shift towards online grocery shopping and delivery services, which is likely to continue even after the pandemic subsides.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Ecommerce market, in a PDF format.