Grocery Delivery - Cuba | Statista Market Forecast

The projected revenue in the Grocery Delivery market in Cuba is expected to reach US$57.90m in 2024.
It is also anticipated that the revenue will demonstrate an annual growth rate (CAGR 2024-2029) of 7.46%, resulting in a projected market volume of US$82.97m by 2029.
In addition, the Retail Delivery market in Cuba is projected to have a market volume of US$57.90m in 2024.
When comparing this revenue globally, it is notable that the majority will be generated China, amounting to US$266.00bn in 2024.
Furthermore, the average revenue per user (ARPU) in the Grocery Delivery market in Cuba is projected to be US$74.38 in 2024.
As for the number of users, it is expected to reach 860.1k users by 2029.
Lastly, the user penetration in the Grocery Delivery market is estimated to be 7.0% in 2024.
Cuba's grocery delivery market is experiencing a surge in demand as consumers seek convenient and efficient ways to access food during the country's economic reforms.

Definition:

The Grocery Delivery market consists of food and non-food products that people regularly buy from a grocery store, including food and beverages, pet food, household cleaning products, personal care products, and other household consumables. Grocery delivery can be purchased through several different sales channels such as Omnichannel, Quick Commerce, or directly from the store.

Structure:

Grocery Delivery contains three markets: Retail Delivery, Quick Commerce, and Meal Kit Delivery. Retail Delivery includes delivery of these products directly by supermarkets, brick-and-mortar shops, or grocery stores. The order is placed through an online shop run by the retailer (e.g. Walmart+, Amazon Fresh). Quick Commerce focuses on online delivery services that provide customers with last-mile delivery (Instacart), or operate ghost stores where product selection is limited but delivery time is faster (e.g. Gorillas, Getir, and Glovo). In this case, the platform (e.g. Gorillas) handles the delivery process. This also includes grocery delivery platforms where delivery is advertised under 3 hours, although, most players aim to deliver in minutes. Finally, Meal Kit Delivery encompasses the delivery of a recipe box where fresh ingredients are delivered to be prepared. This service is usually offered as a subscription plan (e.g. HelloFresh).

Additional Information:

Revenue figures refer to Gross Merchandise Value (GMV). User and revenue figures represent B2C services.

Fresh food & Beverages, personal care, or household items ordered online are directly delivered to the consumer, no matter if ordered via a platform (e.g., Instacart) or a retailer website (e.g., Walmart)
Online Grocery orders and delivery are both carried out by a retailer (e.g., Walmart)
Online orders that are picked up in the supermarket (e.g., Instacart) or operating ghost warehouses and delivery logistics (e.g., Flink)
Online orders of recipe boxes where the ingredients are already preportioned (e.g., HelloFresh)

Phone orders
Deliveries of prepared meals for direct consumption (e.g. Meal Delivery)

Cuba is a country that has been undergoing a lot of changes in the past decade, including in its grocery delivery market.

Customer preferences: Cubans have traditionally preferred to shop for groceries in person, often at local markets or government-run stores. However, the rise of technology and the internet has led to an increase in demand for online grocery delivery services, particularly among younger generations and those living in urban areas.

Trends in the market: The grocery delivery market in Cuba is still relatively small, with only a few companies operating in the space. However, there has been a steady increase in the number of online grocery stores and delivery services in recent years, as well as an expansion of existing services to cover more areas of the country.One trend that has emerged in the Cuban grocery delivery market is the use of mobile apps to order groceries. Many companies have developed apps that allow customers to browse and purchase groceries from their phones, making the process more convenient and accessible.Another trend is the use of social media to promote and sell groceries. Some companies have turned to platforms like Facebook and Instagram to reach customers and showcase their products, often offering special deals and discounts to those who follow them on social media.

Local special circumstances: One unique aspect of the Cuban grocery delivery market is the country's complex economic system. Many goods are still rationed by the government, and there are restrictions on the types of products that can be sold and the prices that can be charged.This has led to some challenges for grocery delivery companies, as they must navigate the complex regulations and often deal with shortages of certain products. However, it has also created opportunities for companies that can source and deliver hard-to-find items, such as imported goods or specialty products.

Underlying macroeconomic factors: The Cuban economy has been undergoing significant changes in recent years, including the gradual opening up of the country to foreign investment and the expansion of private enterprise.These changes have created new opportunities for entrepreneurs and businesses, including those in the grocery delivery market. However, there are still many challenges to operating in Cuba, including limited access to technology and infrastructure, as well as ongoing political and economic uncertainty.Overall, the grocery delivery market in Cuba is still in its early stages, but there is potential for growth and expansion as more Cubans embrace online shopping and as the country continues to evolve economically and socially.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Ecommerce market, in a PDF format.