Meal Delivery - Cuba | Statista Market Forecast

In 2024, the projected revenue in the Meal Delivery market in Cuba is expected to reach US$2.26m.
This market is anticipated to display an annual growth rate (CAGR 2024-2029) of 5.50%, resulting in a projected market volume of US$2.96m by 2029.
Additionally, the Platform Deliverymarket is projected to have a market volume of US$1.41m in 2024.
In comparison to other countries, China is expected to generate the most revenue in this market, amounting to US$184.50bn in 2024.
Furthermore, the average revenue per user (ARPU) in the Meal Delivery market in Cuba is projected to be US$21.39 in 2024.
As for the number of users in this market, it is anticipated to reach 134.7k users by 2029.
Lastly, the user penetration in the Meal Delivery market is expected to be at 0.9% in 2024.
Despite the limited availability of online platforms and a lack of infrastructure, the meal delivery market in Cuba is slowly emerging due to increasing demand for convenience and a desire for international cuisines.

Definition:

Meal Delivery is the online ordering and delivery of prepared meals by a restaurant or a platform for direct consumption. Orders are typically placed in an app or on a website. The delivery is handled by the platform enterprise (e.g. Deliveroo) or directly by the restaurant (e.g. Domino’s).

Structure:

Meal Delivery contains the user and revenue development of two different delivery service solutions for prepared meals: (1) Restaurant Delivery and (2) Platform Delivery. The Restaurant Delivery market includes the delivery of meals carried out directly by the restaurants. The order may be made via platforms (e.g. Delivery Hero, Just Eat) or directly through a restaurant website (e.g. Domino's). The Platform Delivery market focuses on online delivery services that provide customers with meals from partner restaurants that do not necessarily have to offer food delivery themselves. In this case, the platform (e.g. Deliveroo) handles the delivery process.).

Additional Information:

Revenue includes the gross merchandise value (GMV), defined as the total sales dollar value for merchandise/food sold through the Online Food Delivery marketplace. User and revenue figures represent B2C services.

Meals ordered online which are directly delivered by the restaurant, no matter if ordered via a platform (e.g. Delivery Hero) or a restaurant website (e.g. Domino's)
Online meal order and delivery both carried out by a platform (e.g. Deliveroo)
Online orders that are picked up in the restaurant

Phone orders
Deliveries of non-processed or non-prepared food (e.g. HelloFresh)

The Meal Delivery market in Cuba has been experiencing significant growth in recent years, driven by a combination of changing customer preferences and local special circumstances.

Customer preferences: Cuban customers have been increasingly embracing the convenience and variety offered by meal delivery services. With the rise of digital platforms and mobile apps, customers are able to easily order meals from a range of restaurants and food providers, often with the added benefit of discounts and promotions. This has been particularly appealing to younger, tech-savvy customers who prioritize convenience and speed in their daily lives.

Trends in the market: The Meal Delivery market in Cuba has seen a steady increase in the number of providers and services available to customers. As competition in the market intensifies, providers are offering more diverse menus, faster delivery times and better customer service to attract and retain customers. In addition, there has been a growing trend towards healthier and more sustainable food options, with many providers offering vegetarian and vegan options, as well as locally sourced and organic ingredients.

Local special circumstances: Cuba's unique political and economic situation has also contributed to the growth of the Meal Delivery market. With limited access to imported goods and a lack of infrastructure for traditional retail and restaurant businesses, meal delivery services have emerged as a viable alternative for both customers and providers. In addition, the recent relaxation of government regulations on private enterprise has created new opportunities for entrepreneurs to enter the market and innovate.

Underlying macroeconomic factors: Despite these positive trends, the Meal Delivery market in Cuba still faces significant challenges. The country's struggling economy and limited internet access for many residents mean that not all customers are able to afford or access meal delivery services. In addition, providers must navigate a complex regulatory environment and limited infrastructure, which can make it difficult to scale their businesses and reach new customers. Nevertheless, the growing popularity of meal delivery services suggests that there is significant potential for further growth and innovation in this market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Ecommerce market, in a PDF format.