Botswana, a landlocked country in Southern Africa with a population of approximately 2.3 million, has seen a recent surge in the Grocery Delivery market.
Customer preferences: The customers in Botswana have shown a growing interest in online shopping and home delivery services. This trend is not unique to Botswana and is being observed worldwide. The convenience of shopping from home and avoiding crowded supermarkets has become a priority for many consumers. The younger generation, in particular, is more inclined towards online shopping, and this is reflected in the growing number of online grocery delivery services in Botswana.
Trends in the market: The Grocery Delivery market in Botswana has seen an increase in competition in recent years. Local supermarkets, as well as international players, have entered the market, providing consumers with more options to choose from. The market is expected to continue to grow at a steady pace, with more consumers opting for online grocery delivery services. The COVID-19 pandemic has accelerated this trend, as more consumers are hesitant to visit crowded supermarkets.
Local special circumstances: Botswana's economy is heavily dependent on the diamond industry, which accounts for a significant portion of the country's GDP. The country has a relatively small population, and the majority of the population resides in urban areas. This makes it easier for online grocery delivery services to operate, with a concentrated customer base in urban areas. Additionally, the country's infrastructure is relatively well developed compared to other countries in the region, making it easier for companies to establish and operate online grocery delivery services.
Underlying macroeconomic factors: Botswana has a stable political environment, which is conducive to business growth. The government has also implemented policies to promote economic growth, including the development of the private sector. Additionally, the country has a relatively high GDP per capita compared to other countries in the region, which means that consumers have more disposable income to spend on online shopping.In conclusion, the Grocery Delivery market in Botswana is growing at a steady pace, driven by changing customer preferences and the convenience of online shopping. The market is expected to continue to grow, with more consumers opting for online grocery delivery services. The country's stable political environment, well-developed infrastructure, and relatively high GDP per capita are underlying macroeconomic factors that support the growth of the market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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