Grocery Delivery - Azerbaijan | Statista Market Forecast

The Grocery Delivery market in Azerbaijan is expected to reach a projected revenue of US$104.80m in 2024.
Furthermore, it is anticipated to display an annual growth rate (CAGR 2024-2029) of 10.50%, resulting in a projected market volume of US$172.60m by 2029.
In comparison, the Retail Delivery market is projected to have a market volume of US$104.80m in 2024.
Amongst all countries, China is expected to generate the highest revenue in the Grocery Delivery market, with US$266.00bn in 2024.
Additionally, the average revenue per user (ARPU) in the Grocery Delivery market is projected to amount to US$92.72 in 2024.
Moreover, the number of users in the Grocery Delivery market is expected to reach 1.5m users by 2029.
The user penetration rate in the Grocery Delivery market is anticipated to be at 10.8% in 2024.
The grocery delivery market in Azerbaijan is witnessing a surge in demand due to the increasing urbanization and busy lifestyles of its residents.

Definition:

The Grocery Delivery market consists of food and non-food products that people regularly buy from a grocery store, including food and beverages, pet food, household cleaning products, personal care products, and other household consumables. Grocery delivery can be purchased through several different sales channels such as Omnichannel, Quick Commerce, or directly from the store.

Structure:

Grocery Delivery contains three markets: Retail Delivery, Quick Commerce, and Meal Kit Delivery. Retail Delivery includes delivery of these products directly by supermarkets, brick-and-mortar shops, or grocery stores. The order is placed through an online shop run by the retailer (e.g. Walmart+, Amazon Fresh). Quick Commerce focuses on online delivery services that provide customers with last-mile delivery (Instacart), or operate ghost stores where product selection is limited but delivery time is faster (e.g. Gorillas, Getir, and Glovo). In this case, the platform (e.g. Gorillas) handles the delivery process. This also includes grocery delivery platforms where delivery is advertised under 3 hours, although, most players aim to deliver in minutes. Finally, Meal Kit Delivery encompasses the delivery of a recipe box where fresh ingredients are delivered to be prepared. This service is usually offered as a subscription plan (e.g. HelloFresh).

Additional Information:

Revenue figures refer to Gross Merchandise Value (GMV). User and revenue figures represent B2C services.

Fresh food & Beverages, personal care, or household items ordered online are directly delivered to the consumer, no matter if ordered via a platform (e.g., Instacart) or a retailer website (e.g., Walmart)
Online Grocery orders and delivery are both carried out by a retailer (e.g., Walmart)
Online orders that are picked up in the supermarket (e.g., Instacart) or operating ghost warehouses and delivery logistics (e.g., Flink)
Online orders of recipe boxes where the ingredients are already preportioned (e.g., HelloFresh)

Phone orders
Deliveries of prepared meals for direct consumption (e.g. Meal Delivery)

The demand for online grocery delivery in Azerbaijan has been increasing rapidly in recent years.

Customer preferences: Azerbaijan is a country with a young population, and the majority of the population is tech-savvy. This has led to a significant increase in the number of people using smartphones and the internet, which has resulted in a shift towards online shopping. Customers in Azerbaijan are increasingly looking for convenience, and online grocery delivery offers just that. Customers can order groceries from the comfort of their homes and have them delivered to their doorstep, saving them time and effort.

Trends in the market: The online grocery delivery market in Azerbaijan is growing rapidly. The market is dominated by local players, but international players are also entering the market. One of the trends in the market is the increasing popularity of mobile applications for online grocery delivery. Customers can easily download the application and order groceries with just a few clicks. Another trend is the expansion of product offerings. Online grocery delivery companies are offering a wider range of products, including fresh produce, meat, and dairy products, to meet the growing demand of customers.

Local special circumstances: Azerbaijan is a country with a high population density, and the majority of the population lives in urban areas. This has led to a significant increase in traffic congestion, making it difficult for customers to visit physical stores. Online grocery delivery offers a convenient solution to this problem. Additionally, Azerbaijan is a Muslim country, and many people observe halal dietary restrictions. Online grocery delivery companies in Azerbaijan are catering to this market by offering halal-certified products.

Underlying macroeconomic factors: Azerbaijan is a developing country with a growing economy. The country has a young population, and the middle class is expanding, leading to an increase in disposable income. This has resulted in a shift towards online shopping, including online grocery delivery. Additionally, the COVID-19 pandemic has accelerated the growth of online grocery delivery in Azerbaijan, as people are avoiding physical stores and opting for online shopping to reduce the risk of infection. The government of Azerbaijan is also supporting the growth of the e-commerce sector by implementing policies to promote digitalization and entrepreneurship.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Ecommerce market, in a PDF format.