Meal Delivery - Azerbaijan | Statista Market Forecast

The Meal Delivery market in Azerbaijan is expected to generate revenue of US$12.38m in 2024, with an anticipated annual growth rate (CAGR 2024-2029) of 8.39%.
This growth is projected to result in a market volume of US$18.52m by 2029.
Furthermore, the Restaurant Deliverymarket in Azerbaijan is projected to reach a market volume of US$7.15m in 2024.
When compared globally, China is expected to generate the most revenue in this market, with US$184.50bn in 2024.
The average revenue per user (ARPU) in the Meal Delivery market in Azerbaijan is projected to be US$28.52 in 2024.
Additionally, the number of users in this market is expected to reach 637.5k users by 2029.
The user penetration rate is estimated to be 4.1% in 2024.
"Meal delivery services in Azerbaijan have seen a surge in demand, with a focus on traditional Azerbaijani cuisine delivered to customers' doorsteps."

Definition:

Meal Delivery is the online ordering and delivery of prepared meals by a restaurant or a platform for direct consumption. Orders are typically placed in an app or on a website. The delivery is handled by the platform enterprise (e.g. Deliveroo) or directly by the restaurant (e.g. Domino’s).

Structure:

Meal Delivery contains the user and revenue development of two different delivery service solutions for prepared meals: (1) Restaurant Delivery and (2) Platform Delivery. The Restaurant Delivery market includes the delivery of meals carried out directly by the restaurants. The order may be made via platforms (e.g. Delivery Hero, Just Eat) or directly through a restaurant website (e.g. Domino's). The Platform Delivery market focuses on online delivery services that provide customers with meals from partner restaurants that do not necessarily have to offer food delivery themselves. In this case, the platform (e.g. Deliveroo) handles the delivery process.).

Additional Information:

Revenue includes the gross merchandise value (GMV), defined as the total sales dollar value for merchandise/food sold through the Online Food Delivery marketplace. User and revenue figures represent B2C services.

Meals ordered online which are directly delivered by the restaurant, no matter if ordered via a platform (e.g. Delivery Hero) or a restaurant website (e.g. Domino's)
Online meal order and delivery both carried out by a platform (e.g. Deliveroo)
Online orders that are picked up in the restaurant

Phone orders
Deliveries of non-processed or non-prepared food (e.g. HelloFresh)

Meal delivery services have become increasingly popular around the world, and Azerbaijan is no exception. With its bustling cities and busy lifestyles, many Azerbaijanis have turned to meal delivery services to save time and effort.

Customer preferences: Azerbaijanis, like many people around the world, are increasingly looking for convenience when it comes to their meals. As a result, meal delivery services have become a popular option for those who want to save time and effort. Additionally, there is a growing interest in healthy eating and a desire for more diverse food options. Many meal delivery services in Azerbaijan offer a range of healthy and diverse meal options to cater to these preferences.

Trends in the market: One of the biggest trends in the meal delivery market in Azerbaijan is the rise of online ordering platforms. Many meal delivery services have developed their own online ordering platforms, making it easier for customers to place orders and track their deliveries. Another trend is the increasing use of mobile apps for meal delivery services. These apps allow customers to easily order meals and track their deliveries from their smartphones. Finally, there is a growing trend towards environmentally friendly packaging and delivery methods, with many meal delivery services in Azerbaijan now offering sustainable packaging options.

Local special circumstances: One of the unique factors in the meal delivery market in Azerbaijan is the country's rich culinary traditions. Azerbaijani cuisine is diverse and flavorful, with a mix of Middle Eastern, Central Asian, and Mediterranean influences. Many meal delivery services in Azerbaijan offer traditional Azerbaijani dishes, as well as fusion cuisine that combines local flavors with international influences. Additionally, there is a growing interest in organic and locally sourced ingredients, which is reflected in many of the meal options offered by delivery services.

Underlying macroeconomic factors: Azerbaijan has experienced significant economic growth in recent years, which has led to an increase in disposable income for many Azerbaijanis. This has allowed more people to afford meal delivery services, which were previously seen as a luxury for the wealthy. Additionally, the growth of the gig economy and the rise of freelance work has led to more people working from home, which has increased demand for meal delivery services. Finally, Azerbaijan's growing tourism industry has also contributed to the growth of the meal delivery market, as more visitors are looking for convenient and diverse meal options during their stay in the country.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

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