Online Food Delivery

The Online Food Delivery market in Denmark is projected to reach revenue of DKK US$2.58bn in 2024.
It is expected to show an annual growth rate (CAGR 2024-2029) of 7.91%, resulting in a projected market volume of DKK US$3.77bn by 2029.
In the Meal Delivery market, a revenue growth of 18.7% is anticipated in 2025.0.
The Meal Delivery market in Denmark has a projected market volume of DKK US$2.01bn in 2024.
In global comparison, China is expected to generate the highest revenue in the Online Food Delivery market, reaching DKK US$450.50bn in 2024.
The average revenue per user (ARPU) in the Meal Delivery market in Denmark is projected to amount to DKK US$926.50 in 2024.
In the Meal Delivery market, the number of users is expected to reach 3.2m users by 2029.
The user penetration in the Meal Delivery market in Denmark will be at 42.3% in 2024.
The online food delivery market in Denmark is experiencing a surge in demand, with a growing number of consumers opting for convenient and hassle-free meal delivery services.

Definition:

Online Food Delivery refers to the intersection of ordering groceries and prepared meals online. Orders are typically placed through an app or website and delivery times vary.

Structure:

The Online Food Delivery market contains the user and revenue development of two different delivery service solutions: (1) Meal Delivery and (2) Grocery Delivery. Included are services that deliver prepared meals and food ordered online for direct consumption (Meal Delivery) and non-prepared food and beverage products, household, and personal care products (Grocery Delivery). Meal delivery includes the delivery of meals carried out directly by restaurants (Restaurant Delivery) and online delivery services that provide customers with meals from partner restaurants that do not necessarily have to offer food delivery themselves (Platform Delivery). Grocery Delivery consists of fresh, nonprepared products delivered from supermarkets or retailers where delivery is scheduled (Retail Delivery), Delivery that is under 3 hours and operates dark stores or own warehouses (Quick Commerce), and prepared fresh ingredients to be prepared at home, typically offered through a subscription service (Meal Kit Delivery).

Additional Information:

Revenue figures are the gross merchandise value (GMV), defined as the total sales dollar value for merchandise/food sold through the Online Food Delivery marketplace. User and revenue figures represent B2C services.

Meals and groceries ordered online that are directly delivered by the restaurant, retailer, or platform no matter if ordered via a platform (e.g. Delivery Hero, Instacart) or a restaurant/retailer website (e.g. Domino's, Walmart.com)
Online meal and grocery order and delivery both carried out by a platform (e.g. Deliveroo, Grab, Flink)

Phone orders
Click & collect Grocery orders
Ready-to-eat meals

The Online Food Delivery market in Denmark has been experiencing a significant growth in recent years, with more and more consumers choosing to order their meals online rather than eating out or cooking at home.

Customer preferences: One of the main reasons for the growth of the Online Food Delivery market in Denmark is the busy lifestyle of its consumers. With many Danes working long hours, they often do not have the time or energy to cook their own meals. Additionally, with the rise of digitalization, consumers are increasingly looking for convenience and speed in their daily lives, which online food delivery services can provide.

Trends in the market: One of the key trends in the Online Food Delivery market in Denmark is the increasing demand for healthy and sustainable food options. Many consumers are becoming more health-conscious and environmentally aware, and are therefore seeking out food delivery services that offer organic, locally-sourced, and plant-based options.Another trend in the market is the rise of virtual kitchens, also known as ghost kitchens or dark kitchens. These are commercial kitchens that are used solely for the purpose of preparing food for delivery, and they have become increasingly popular in Denmark due to their cost-effectiveness and efficiency.

Local special circumstances: Denmark is a small country with a high population density, which means that many consumers live in urban areas where there is a high concentration of restaurants and food delivery options. This has led to intense competition among food delivery companies, with many offering competitive pricing and promotions in order to attract customers.

Underlying macroeconomic factors: The Online Food Delivery market in Denmark has been supported by several macroeconomic factors, including the country's strong economy and high levels of digitalization. Denmark has one of the highest GDP per capita in the world, which means that consumers have more disposable income to spend on food delivery services. Additionally, Denmark has one of the highest rates of internet usage in Europe, which has made it easier for consumers to order food online.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Ecommerce market, in a PDF format.