Online Food Delivery

The Online Food Delivery market in Cameroon is projected to reach a revenue of US$114.80m by 2024.
It is expected to show an annual growth rate (CAGR 2024-2029) of 4.24%, resulting in a projected market volume of US$141.30m by 2029.
In the Meal Delivery market, there is an anticipated revenue growth of 18.6% in 2025.0.
The market volume is projected to be US$91.09m by 2024.
In global comparison, China is expected to generate the highest revenue with US$450.50bn in 2024.
The average revenue per user (ARPU) in the Meal Delivery market is projected to be US$33.66 in 2024.
In the Grocery Delivery market, the number of users is expected to reach 4.3m users by 2029.
The user penetration in the market will be at 9.6% in 2024.
Cameroon's online food delivery market is experiencing a surge in demand as consumers increasingly rely on digital platforms for convenient and contactless meal delivery.

Definition:

Online Food Delivery refers to the intersection of ordering groceries and prepared meals online. Orders are typically placed through an app or website and delivery times vary.

Structure:

The Online Food Delivery market contains the user and revenue development of two different delivery service solutions: (1) Meal Delivery and (2) Grocery Delivery. Included are services that deliver prepared meals and food ordered online for direct consumption (Meal Delivery) and non-prepared food and beverage products, household, and personal care products (Grocery Delivery). Meal delivery includes the delivery of meals carried out directly by restaurants (Restaurant Delivery) and online delivery services that provide customers with meals from partner restaurants that do not necessarily have to offer food delivery themselves (Platform Delivery). Grocery Delivery consists of fresh, nonprepared products delivered from supermarkets or retailers where delivery is scheduled (Retail Delivery), Delivery that is under 3 hours and operates dark stores or own warehouses (Quick Commerce), and prepared fresh ingredients to be prepared at home, typically offered through a subscription service (Meal Kit Delivery).

Additional Information:

Revenue figures are the gross merchandise value (GMV), defined as the total sales dollar value for merchandise/food sold through the Online Food Delivery marketplace. User and revenue figures represent B2C services.

Meals and groceries ordered online that are directly delivered by the restaurant, retailer, or platform no matter if ordered via a platform (e.g. Delivery Hero, Instacart) or a restaurant/retailer website (e.g. Domino's, Walmart.com)
Online meal and grocery order and delivery both carried out by a platform (e.g. Deliveroo, Grab, Flink)

Phone orders
Click & collect Grocery orders
Ready-to-eat meals

The food industry in Cameroon has been undergoing a significant transformation in recent years, with the rise of online food delivery services being one of the most notable developments.

Customer preferences: Cameroonians have shown a growing interest in online food delivery services, mainly due to the convenience and time-saving benefits they offer. With the increasing number of working individuals and busy lifestyles, people are finding it more convenient to order food online instead of going to restaurants. Additionally, the COVID-19 pandemic has further accelerated the adoption of online food delivery services, as people are now more inclined to stay at home and order food online.

Trends in the market: The online food delivery market in Cameroon is still in its early stages, but it is expected to grow rapidly in the coming years. One of the major trends in the market is the increasing number of players entering the market. The market is currently dominated by a few major players, but with the growing demand, new players are entering the market, which is intensifying competition. Another trend is the increasing popularity of mobile apps for food delivery services. With the high smartphone penetration rate in Cameroon, mobile apps have become the preferred way for customers to order food online.

Local special circumstances: Cameroon is a country with a diverse culinary culture, and this is reflected in the online food delivery market as well. Local cuisines, such as Ndole, Eru, and Achu, are gaining popularity among customers. Additionally, the market is also witnessing an increasing demand for healthy food options, such as vegan and gluten-free food.

Underlying macroeconomic factors: Cameroon is one of the fastest-growing economies in Africa, with a growing middle class and increasing urbanization. This has resulted in a rise in disposable income and changing lifestyles, which has led to an increase in demand for online food delivery services. Additionally, the government's efforts to improve the country's digital infrastructure, such as the National Broadband Network, have also contributed to the growth of the online food delivery market. However, the market is still facing challenges such as the lack of proper logistics infrastructure and high delivery costs, which can affect the growth of the market in the long run.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Ecommerce market, in a PDF format.