Meal delivery has become increasingly popular in Cameroon over the past few years. With the rise of technology and the convenience it brings, more and more people are opting for meal delivery services instead of cooking at home or going out to eat.
Customer preferences: Cameroonians, like many people around the world, value convenience and time-saving. With busy work schedules and long commutes, many people do not have the time or energy to cook a meal from scratch every day. Meal delivery services offer a solution to this problem by providing fresh, healthy meals that can be delivered straight to the customer's doorstep. In addition, many people are looking for healthier options when it comes to food, and meal delivery services often offer a variety of healthy meal options.
Trends in the market: One of the biggest trends in the meal delivery market in Cameroon is the rise of local, homegrown meal delivery services. These services often focus on using locally-sourced ingredients and traditional recipes to create meals that are both healthy and delicious. In addition, many meal delivery services are now offering more customizable options, allowing customers to choose specific ingredients or dietary restrictions.Another trend in the market is the use of technology to streamline the meal delivery process. Many companies are now offering mobile apps that allow customers to easily place orders and track their deliveries in real-time. This has made the process of ordering and receiving meals even more convenient for customers.
Local special circumstances: Cameroon is a country with a rich culinary tradition, and many meal delivery services are now incorporating traditional Cameroonian dishes into their menus. These dishes often use locally-sourced ingredients and reflect the diverse cultural influences that have shaped Cameroonian cuisine over the centuries.
Underlying macroeconomic factors: Cameroon's economy has been growing steadily over the past few years, and this has led to an increase in disposable income for many people. As a result, more people are able to afford meal delivery services, which tend to be more expensive than cooking at home. In addition, the rise of technology has made it easier for meal delivery companies to reach a wider audience and offer more customizable options to their customers. Overall, these macroeconomic factors have helped to fuel the growth of the meal delivery market in Cameroon.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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