Professional Certificates - Argentina

Argentina

Highlights

Revenue in the Professional Certificates market is projected to reach US$3.16m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of -5.02%, resulting in a projected market volume of US$2.44m by 2029.
In the Professional Certificates market, the number of users is expected to amount to 911.0k users by 2029.
User penetration will be 1.4% in 2024 and is expected to hit 1.9% by 2029.
The average revenue per user (ARPU) is expected to amount to US$4.93.
In global comparison, most revenue will be generated United States (US$1.96bn in 2024).
With a projected rate of 2.3%, the user penetration in the Professional Certificates market is highest United States.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Professional Certificates market in Argentina has been experiencing significant growth in recent years. Customer preferences have shifted towards acquiring professional certifications as a means of enhancing their skills and improving their career prospects. This trend is driven by several factors, including the increasing demand for specialized skills in the job market and the need for individuals to stay competitive in their respective industries.

Customer preferences: In Argentina, there is a growing recognition among professionals of the value of acquiring professional certificates. These certifications provide individuals with the necessary skills and knowledge to excel in their fields and are often seen as a way to differentiate themselves from their peers. Employers also value candidates who hold professional certifications, as it demonstrates their commitment to continuous learning and professional development.

Trends in the market: One of the key trends in the Professional Certificates market in Argentina is the increasing demand for certifications in specific industries. As the job market becomes more competitive, professionals are seeking certifications that are directly relevant to their field of work. For example, individuals in the IT industry are pursuing certifications in areas such as cybersecurity and data analysis, while those in the healthcare sector are seeking certifications in specialized medical fields. Another trend in the market is the rise of online certification programs. Online platforms offer convenience and flexibility, allowing individuals to study at their own pace and from anywhere in the country. This has made professional certifications more accessible to a wider range of individuals, including those who may not have the time or resources to attend traditional in-person courses.

Local special circumstances: Argentina has a highly educated workforce, with a strong emphasis on formal education. However, there is a growing recognition that traditional education alone may not be sufficient to meet the demands of a rapidly changing job market. As a result, professionals in Argentina are increasingly turning to professional certifications as a way to enhance their skills and stay competitive.

Underlying macroeconomic factors: The growth of the Professional Certificates market in Argentina can also be attributed to underlying macroeconomic factors. The country has experienced periods of economic instability in recent years, with high inflation rates and currency devaluation. This has led to job insecurity and increased competition in the job market. As a result, individuals are seeking ways to improve their employability and increase their chances of securing stable employment. Furthermore, the government in Argentina has recognized the importance of vocational training and professional development in driving economic growth. As a result, there have been initiatives to promote the acquisition of professional certifications, including subsidies and incentives for individuals and employers. In conclusion, the Professional Certificates market in Argentina is experiencing significant growth due to changing customer preferences, increasing demand for specialized skills, and the need for individuals to stay competitive in the job market. The rise of online certification programs and the emphasis on industry-specific certifications are key trends in the market. Additionally, underlying macroeconomic factors such as job insecurity and government initiatives have also contributed to the growth of the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.