Market Insights eCommerce Online Education

Online University Education - Morocco

Morocco

Revenue in the Online University Education market is projected to reach US$8.05m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 12.61%, resulting in a projected market volume of US$14.58m by 2029.
In the Online University Education market, the number of users is expected to amount to 180.9k users by 2029.
User penetration will be 0.3% in 2024 and is expected to hit 0.5% by 2029.
The average revenue per user (ARPU) is expected to amount to US$70.99.
In global comparison, most revenue will be generated in the United States (US$82.30bn in 2024).
With a projected rate of 2.3%, the user penetration in the Online University Education market is highest in the United States.

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Analyst Opinion

The Online University Education market in Morocco is experiencing significant growth and development due to various factors.

Customer preferences: Moroccan students and professionals are increasingly opting for online university education due to its flexibility and convenience. Online courses offer the flexibility to study at one's own pace and from any location, which is particularly appealing to individuals who are working or have other commitments. Additionally, online education allows students to access a wide range of courses and programs that may not be available locally, enabling them to pursue their desired fields of study without the need to travel abroad.

Trends in the market: One of the key trends in the online university education market in Morocco is the increasing availability of online degree programs. Many renowned universities from around the world are now offering online degree programs that are recognized and accepted in Morocco. This trend has opened up opportunities for Moroccan students to earn internationally recognized degrees without the need to leave the country. As a result, the demand for online degree programs has been steadily increasing. Another trend in the market is the emergence of online platforms and learning management systems that cater specifically to the Moroccan market. These platforms provide localized content and resources, making it easier for Moroccan students to access relevant educational materials and interact with instructors. This trend has further enhanced the popularity of online education in the country.

Local special circumstances: Morocco has a young population with a strong desire for education and professional development. However, the country faces challenges in terms of limited physical infrastructure and resources for higher education. Online university education presents a viable solution to these challenges by providing access to quality education without the need for extensive physical infrastructure. This has made online education a popular choice among Moroccan students.

Underlying macroeconomic factors: Morocco has been experiencing steady economic growth in recent years, which has led to an increase in disposable income and a growing middle class. This has created a greater demand for higher education and professional development opportunities. Online university education offers a cost-effective alternative to traditional brick-and-mortar institutions, making it more accessible to a wider range of individuals. Furthermore, the Moroccan government has been actively promoting online education as a means to improve the overall quality of education in the country. This support from the government has facilitated the growth of the online university education market and has encouraged more institutions to offer online programs. In conclusion, the Online University Education market in Morocco is developing rapidly due to the preferences of customers for flexible and convenient learning options. The availability of online degree programs, the emergence of localized platforms, and the young population's desire for education and professional development are key trends driving the market. Additionally, underlying macroeconomic factors such as economic growth and government support have further contributed to the growth of the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.