Online University Education - Ireland

  • Ireland
  • Revenue in the Online University Education market is projected to reach US$268.40m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 7.72%, resulting in a projected market volume of US$389.20m by 2029.
  • In the Online University Education market, the number of users is expected to amount to 85.7k users by 2029.
  • User penetration will be 1.2% in 2024 and is expected to hit 1.6% by 2029.
  • The average revenue per user (ARPU) is expected to amount to US$4.45k.
  • In global comparison, most revenue will be generated in the United States (US$82.30bn in 2024).
  • With a projected rate of 2.3%, the user penetration in the Online University Education market is highest in the United States.
 
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Analyst Opinion

The Online University Education market in Ireland has experienced significant growth in recent years, driven by customer preferences for flexible learning options, technological advancements, and the local special circumstances in the country. Customer preferences in Ireland have shifted towards online education due to its flexibility and convenience. Online courses allow students to study at their own pace and from anywhere, making it an attractive option for working professionals and individuals with busy schedules. Additionally, the COVID-19 pandemic has accelerated the adoption of online learning, as traditional universities have shifted to remote teaching and students have sought alternative education options. Trends in the market include the rise of Massive Open Online Courses (MOOCs) and the increasing availability of online degree programs. MOOCs offer free or low-cost courses from top universities and institutions, allowing individuals to gain knowledge and skills without the need for formal enrollment. This trend has democratized education and made it more accessible to a wider audience. Furthermore, online degree programs have gained popularity as they provide the same quality education as traditional universities, but with the added convenience of online delivery. Local special circumstances in Ireland have contributed to the growth of the Online University Education market. The country has a strong digital infrastructure, with high internet penetration rates and widespread access to technology. This has created an enabling environment for online education providers to offer their services to a large population. Additionally, Ireland has a well-established education system and a reputation for academic excellence, making it an attractive destination for both domestic and international students. The availability of online degree programs has further enhanced Ireland's appeal as a study destination, as it allows students to obtain a recognized qualification without the need to physically relocate to the country. Underlying macroeconomic factors have also played a role in the development of the Online University Education market in Ireland. The country has a strong knowledge-based economy, with a focus on sectors such as technology, pharmaceuticals, and finance. This has created a demand for highly skilled professionals, driving the need for continuous learning and upskilling. Online education offers a flexible and cost-effective way for individuals to acquire new skills and stay competitive in the job market. Furthermore, the Irish government has recognized the importance of online education in driving economic growth and has invested in initiatives to support the sector. This includes funding for online education providers and the development of digital learning platforms. In conclusion, the Online University Education market in Ireland has experienced significant growth due to customer preferences for flexible learning options, technological advancements, and the local special circumstances in the country. The rise of MOOCs and online degree programs, along with Ireland's strong digital infrastructure and knowledge-based economy, have contributed to the expansion of the market. As online education continues to evolve and gain acceptance, it is expected to play an increasingly important role in the Irish education landscape.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

Overview

  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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