Market Insights eCommerce Online Education

Online Learning Platforms - Turkey

Turkey

Revenue in the Online Learning Platforms market is projected to reach US$91.02m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 48.39%, resulting in a projected market volume of US$654.90m by 2029.
In the Online Learning Platforms market, the number of users is expected to amount to 8.7m users by 2029.
User penetration will be 7.6% in 2024 and is expected to hit 9.8% by 2029.
The average revenue per user (ARPU) is expected to amount to US$13.92.
In global comparison, most revenue will be generated in China (US$40.60bn in 2024).
With a projected rate of 21.9%, the user penetration in the Online Learning Platforms market is highest in China.

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Analyst Opinion

The Online Learning Platforms market in Turkey is experiencing significant growth and development.

Customer preferences: Customers in Turkey are increasingly turning to online learning platforms for their educational needs. This can be attributed to several factors. Firstly, online learning platforms offer convenience and flexibility, allowing individuals to learn at their own pace and from the comfort of their own homes. This is particularly appealing to busy professionals and individuals who may not have access to traditional educational institutions. Secondly, online learning platforms often offer a wide range of courses and subjects, allowing individuals to pursue their specific interests and goals. Finally, online learning platforms often provide interactive and engaging learning experiences, utilizing multimedia and technology to enhance the learning process.

Trends in the market: One of the key trends in the Online Learning Platforms market in Turkey is the increasing demand for language learning courses. English is considered a global language and proficiency in English is highly valued in Turkey. As a result, there is a growing demand for online language learning platforms that offer English courses. Additionally, there is also a demand for online platforms that offer courses in other languages, such as German, French, and Arabic, to cater to the diverse population in Turkey. Another trend in the market is the rising popularity of skill-based courses. With the changing nature of work and the increasing importance of digital skills, individuals in Turkey are seeking out online platforms that offer courses in areas such as coding, digital marketing, and data analysis. These courses provide individuals with the skills they need to stay competitive in the job market and advance in their careers.

Local special circumstances: Turkey has a large young population, with a significant percentage of the population being under the age of 30. This young population is tech-savvy and comfortable with digital platforms, making them more likely to embrace online learning. Additionally, the COVID-19 pandemic has accelerated the adoption of online learning platforms in Turkey, as traditional educational institutions were forced to close and individuals turned to online platforms for their educational needs.

Underlying macroeconomic factors: Turkey has a rapidly growing economy, with a young and dynamic workforce. This economic growth has led to an increase in disposable income and a higher demand for education and skill development. Additionally, the government in Turkey has been actively promoting digital transformation and the use of technology in education. This has created a favorable environment for the growth of the Online Learning Platforms market in Turkey. In conclusion, the Online Learning Platforms market in Turkey is experiencing significant growth and development. Customer preferences for convenience, flexibility, and a wide range of course offerings are driving the demand for online learning platforms. The trends of language learning and skill-based courses are particularly prominent in the market. The young population, the impact of the COVID-19 pandemic, and the government's focus on digital transformation are all contributing to the growth of the market. Overall, the Online Learning Platforms market in Turkey is poised for further expansion in the coming years.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.