Online Education

Greece

Highlights

Revenue in the Online Education market is projected to reach US$157.90m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 7.20%, resulting in a projected market volume of US$223.50m by 2029.
The Online University Education market has a projected market volume of US$102.00m in 2024.
In global comparison, most revenue will be generated United States (US$87.51bn in 2024).
The average revenue per user (ARPU) in the Online Education market is projected to amount to US$132.70 in 2024.
In the Online Education market, the number of users is expected to amount to 1.6m users by 2029.
User penetration in the Online Education market will be at 11.6% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Online Education market in Greece has been experiencing significant growth in recent years.

Customer preferences: One of the key reasons for the growth of the Online Education market in Greece is the increasing preference for flexible and convenient learning options. With the advancement of technology and the widespread availability of internet access, more and more people are turning to online platforms to enhance their skills and knowledge. Online education offers the flexibility to learn at one's own pace and from anywhere, making it an attractive option for busy professionals and individuals with other commitments.

Trends in the market: The Online Education market in Greece is witnessing a surge in demand for professional development courses. As the job market becomes more competitive, individuals are looking to acquire new skills and stay updated with the latest industry trends. Online platforms offer a wide range of professional courses, ranging from digital marketing to data analysis, allowing individuals to upskill or reskill themselves conveniently. Another trend in the market is the increasing popularity of language learning courses. Greece attracts a significant number of tourists every year, and there is a growing demand for language courses to cater to the needs of the tourism industry. Online language learning platforms provide an accessible and cost-effective way for individuals to learn Greek or other foreign languages.

Local special circumstances: Greece has a strong tradition of higher education, with several prestigious universities and educational institutions. However, the traditional education system in Greece faces challenges such as limited capacity and high costs. Online education provides an alternative solution, allowing individuals to access quality education without the constraints of physical infrastructure. This is particularly beneficial for individuals living in remote areas or those who cannot afford the high tuition fees of traditional institutions.

Underlying macroeconomic factors: The economic crisis in Greece in recent years has also contributed to the growth of the Online Education market. The crisis has led to budget cuts in the education sector, resulting in reduced funding for universities and educational institutions. As a result, many individuals are turning to online education as a more affordable and accessible option. Furthermore, the high unemployment rate in Greece has created a need for individuals to acquire new skills and improve their employability. Online education offers a cost-effective way to gain the necessary skills and qualifications, increasing the chances of finding employment in a competitive job market. In conclusion, the Online Education market in Greece is experiencing significant growth due to customer preferences for flexible learning options, increasing demand for professional development and language courses, as well as local special circumstances such as limited capacity and high costs in the traditional education system. The underlying macroeconomic factors, including the economic crisis and high unemployment rate, have further fueled the growth of the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.