Online Education

EAEU

Highlights

Revenue in the Online Education market is projected to reach US$692.10m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 11.98%, resulting in a projected market volume of US$1.22bn by 2029.
The Online University Education market has a projected market volume of US$396.80m in 2024.
In global comparison, most revenue will be generated United States (US$87.51bn in 2024).
The average revenue per user (ARPU) in the Online Education market is projected to amount to US$55.80 in 2024.
In the Online Education market, the number of users is expected to amount to 15.3m users by 2029.
User penetration in the Online Education market will be at 8.6% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Online Education market in EAEU is experiencing significant growth and development.

Customer preferences: Customers in the EAEU region are increasingly turning to online education as a convenient and flexible way to learn new skills and acquire knowledge. The convenience of being able to access educational content from anywhere and at any time is a key factor driving the popularity of online education. Additionally, the wide range of courses and programs available online allows customers to choose subjects that are relevant to their specific needs and interests. The ability to learn at their own pace and the availability of interactive learning tools further enhance the appeal of online education for customers in the EAEU region.

Trends in the market: One of the key trends in the online education market in the EAEU region is the growing demand for professional development courses. As the job market becomes increasingly competitive, individuals are seeking to enhance their skills and knowledge in order to advance their careers. Online education platforms offer a wide range of professional development courses, ranging from technical skills to leadership and management training. The convenience and flexibility of online learning make it an attractive option for professionals who are looking to upskill or reskill. Another trend in the market is the increasing popularity of online language learning courses. With the EAEU being a diverse region with multiple languages spoken, there is a growing demand for language learning courses. Online language learning platforms offer a variety of language courses, allowing individuals to learn at their own pace and practice their language skills through interactive exercises and virtual conversations.

Local special circumstances: The EAEU region is characterized by its vast geographical expanse and diverse cultural backgrounds. This diversity presents both opportunities and challenges for the online education market. On one hand, it allows for a wide range of courses and programs to cater to the specific needs and interests of different customer segments. On the other hand, it also poses challenges in terms of language barriers and cultural differences. Online education platforms need to adapt their content and delivery methods to cater to the specific needs of each country within the EAEU region.

Underlying macroeconomic factors: The growth of the online education market in the EAEU region can be attributed to several underlying macroeconomic factors. One of the key factors is the increasing internet penetration and access to technology across the region. As more people gain access to the internet, the potential customer base for online education expands. Additionally, the rising middle class in the EAEU region has led to an increase in disposable income, allowing individuals to invest in their personal and professional development through online education. Furthermore, the COVID-19 pandemic has accelerated the adoption of online education in the EAEU region. With lockdowns and social distancing measures in place, traditional educational institutions were forced to shift to online learning. This shift has not only increased awareness and acceptance of online education but has also highlighted the benefits and advantages it offers. As a result, more individuals are now open to exploring online learning options, leading to the growth of the online education market in the EAEU region.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.