Online Education

Revenue in the Online Education market is projected to reach US$83.90m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 3.55%, resulting in a projected market volume of US$99.86m by 2029.
The Online Learning Platform market has a projected market volume of US$47.68m in 2024.
In global comparison, most revenue will be generated United States (US$87.51bn in 2024).
The average revenue per user (ARPU) in the Online Education market is projected to amount to US$101.60 in 2024.
In the Online Education market, the number of users is expected to amount to 1.1m users by 2029.
User penetration in the Online Education market will be at 13.9% in 2024.

Definition:

Online Education refers to the digital platform facilitating the delivery of educational content and services over the internet. Courses and learning materials are accessed through websites or applications, offering flexibility in learning schedules and locations.

Structure:

The Online Education market encompasses user and revenue development across three key segments: (1) Online University Education, (2) Online Learning Platforms, and (3) Professional Certificates. Online University Education includes platforms offering accredited degree programs and courses from universities and colleges (University Platforms), while Online Learning Platforms provide a wide range of courses across various subjects and skill levels (Course Platforms). Professional Certificates encompass platforms offering specialized training and certifications for career advancement and skill development (Certificate Programs).

Additional Information:

Revenue figures are based on subscription fees, course enrollment fees, and certification fees within the Online Education marketplace. User and revenue figures primarily represent B2C services, focusing on individual learners accessing educational content and services.

University designed and delivered courses and credentials such as public/private universities, Harvard Business Online
Online learning platform courses and credentials such as Coursera, Udemy, Babbel
Professional certification offered through institutes and study prep companies such as PMI, Kaplan.

Learning management systems
Virtual learning environments
Exclusively B2B companies

The Online Education market in Denmark is experiencing significant growth and development.

Customer preferences: In recent years, there has been a noticeable shift in customer preferences towards online education in Denmark. This can be attributed to several factors. Firstly, the convenience and flexibility offered by online education make it an attractive option for individuals with busy schedules or those who prefer to learn at their own pace. Additionally, the wide range of courses and programs available online allows customers to choose subjects that are relevant to their specific interests or career goals. Furthermore, the increasing adoption of technology in everyday life has made online education more accessible and user-friendly for customers.

Trends in the market: One of the key trends in the online education market in Denmark is the rise of e-learning platforms and online course providers. These platforms offer a wide range of courses and programs, catering to different skill levels and interests. This trend can be attributed to the growing demand for lifelong learning and upskilling in a rapidly changing job market. Additionally, the COVID-19 pandemic has further accelerated the adoption of online education, as traditional educational institutions have shifted to remote learning models. Another trend in the market is the increasing popularity of online language learning. Denmark is known for its high proficiency in English, but there is a growing demand for learning other languages such as Spanish, French, and German. Online language learning platforms provide a convenient and effective way for individuals to learn a new language or improve their language skills.

Local special circumstances: Denmark has a well-developed education system and a strong emphasis on lifelong learning. The government has implemented policies to promote online education and support the growth of e-learning platforms. Additionally, Denmark has a high internet penetration rate and a tech-savvy population, which further contributes to the growth of the online education market.

Underlying macroeconomic factors: The strong economy and high employment rate in Denmark are driving the demand for online education. Individuals are seeking to acquire new skills or upgrade their existing ones to enhance their career prospects. Additionally, the government's focus on innovation and digitalization is creating opportunities for online education providers to collaborate with businesses and institutions to develop specialized training programs. In conclusion, the Online Education market in Denmark is experiencing significant growth and development due to customer preferences for convenience and flexibility, the rise of e-learning platforms, increasing demand for online language learning, local special circumstances such as government support and a tech-savvy population, and underlying macroeconomic factors such as a strong economy and high employment rate.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

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