Spreads & Sweeteners - Romania | Statista Market Forecast

Revenue in the Spreads & Sweeteners Market is projected to reach US$8.72m in 2025.
Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 1.26%, resulting in a projected market volume of US$9.17m by 2029.
With a projected market volume of US$63.57bn in 2025, most revenue is generated China.
In the Spreads & Sweeteners Market, the number of users is expected to amount to 563.2k users by 2029.
User penetration will be 2.4% in 2025 and is expected to hit 3.0% by 2029.
The average revenue per user (ARPU) is expected to amount to US$19.80.

Definition:

The eCommerce market Spreads & Sweeteners covers the online sale of jams and marmalade, chocolate spreads, peanut butter, honey, sugar, and artificial sweeteners.

Structure:

The eCommerce market for Spreads & Sweeteners consists of three different markets:

The Spreads market includes food products that are intended to be spread over other foods, such as bread. Spreads typically have a semi-solid or creamy texture and are available in a wide range of flavors, such as jam, marmalade, and peanut butter.
The Sweeteners market contains natural and synthetic ingredients added to food to give it a sweet flavor. Examples of natural sweeteners include sugar or honey while synthetic sweeteners include aspartame or sucralose.
The Other Spreads & Sweeteners market comprises of products that are not covered by the above mentioned. This includes apple butter, guacamole, tapenade, hummus, salsa for example.

Additional Information:

Spreads & Sweeteners comprises revenues, users, average revenue per user, and penetration rates. Revenues are derived from annual filings, national statistical offices, Google- and Alibaba-Trends and industry knowledge. Sales Channels show online and offline revenue shares, as well as, desktop and mobile sales distribution. Revenues are including VAT. The market only displays B2C revenues and users for the above-mentioned markets, hence C2C, B2B and reCommerce is not included. Additional definitions can be found on each respective market page.

Key players in the market are companies like Ferrero, Darbo or Schwartau.

Market numbers for the total market sizes (online + offline) can also be found on the respective pages of the Consumer Market Insights.

Jams and marmalade such as Crofters products
Chocolate spreads such as Nutella
Peanut butter such as Jif
Sugar such as Domino
Honey and artificial sweeteners such as Sweet'N Low

Other bread spreads such as Marmite
Syrups such as Mrs Butterworth's

Spreads & Sweeteners eCommerce: market data & analysis

The Spreads & Sweeteners eCommerce Market in Romania is witnessing mild growth, influenced by factors like increasing consumer interest in healthier options, the rise of online shopping, and the expanding variety of products catering to diverse dietary preferences.

Customer preferences: In Romania, there is a noticeable shift in consumer preferences towards natural and organic spreads and sweeteners, driven by a heightened awareness of health and sustainability. Younger demographics, particularly millennials and Gen Z, are gravitating towards products with clean labels and minimal processing, reflecting their desire for transparency in food sourcing. Additionally, the rise of plant-based diets is influencing product innovation, with an increasing number of vegan and sugar-free options entering the eCommerce market, catering to diverse dietary needs while promoting healthier lifestyles.

Trends in the market: In Romania, the eCommerce market for spreads and sweeteners is increasingly dominated by a preference for natural and organic products. Consumers are actively seeking options that align with health-conscious lifestyles, leading to a surge in demand for clean-label offerings. This trend is particularly pronounced among younger generations, driving brands to innovate with plant-based and sugar-free alternatives. As sustainability becomes a priority, industry stakeholders must adapt to these shifting preferences, emphasizing transparency and quality to capture the attention of a discerning market that values health and environmental impact.

Local special circumstances: In Romania, the eCommerce market for spreads and sweeteners is shaped by a rich culinary heritage and a preference for traditional flavors, which influences consumer choices toward familiar products with modern twists. Additionally, the country’s agricultural landscape promotes the availability of locally sourced ingredients, enhancing the appeal of organic and natural offerings. Regulatory frameworks supporting organic certifications further boost consumer confidence, while a growing emphasis on health in urban areas drives demand for innovative, plant-based, and sugar-free alternatives, making the market dynamic and responsive to local preferences.

Underlying macroeconomic factors: The eCommerce market for spreads and sweeteners in Romania is significantly influenced by macroeconomic factors such as consumer purchasing power, inflation rates, and overall economic growth. As the national economy shows signs of stabilization and growth, disposable incomes rise, enabling consumers to explore premium and health-focused products. Furthermore, global trends towards sustainability and healthy eating resonate with local consumers, prompting greater demand for organic and natural offerings. Fiscal policies promoting local agriculture and food production enhance supply chains, while fluctuating commodity prices impact raw material costs, influencing retail pricing strategies. Overall, these factors create a dynamic environment for the eCommerce sector in Romania.

Data coverage:

Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Ecommerce market, in a PDF format.

Spreads & Sweeteners - Romania

Revenue

Analyst Opinion

Sales Channels

Users

Global Comparison

Methodology

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