Milk Substitutes - United Kingdom

United Kingdom

Highlights

Revenue in the Milk Substitutes Market is projected to reach US$121.07m in 2025.
Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 11.52%, resulting in a projected market volume of US$187.23m by 2029.
With a projected market volume of US$6.86bn in 2025, most revenue is generated China.
In the Milk Substitutes Market, the number of users is expected to amount to 7.4m users by 2029.
User penetration will be 9.8% in 2025 and is expected to hit 11.5% by 2029.
The average revenue per user (ARPU) is expected to amount to US$19.85.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Milk Substitutes eCommerce Market in the United Kingdom is witnessing considerable growth, fueled by increasing veganism, heightened health consciousness, and the convenience of online shopping for diverse dairy alternatives. This trend reflects changing consumer preferences in the Food Market.

Customer preferences: In the United Kingdom, consumers are increasingly gravitating towards plant-based diets, driving a notable rise in the demand for milk substitutes within the eCommerce landscape. This shift is influenced by a growing awareness of environmental sustainability and ethical considerations surrounding animal welfare. Additionally, younger demographics, particularly millennials and Gen Z, are prioritizing convenience and variety in their shopping habits, favoring online platforms for easy access to diverse, innovative dairy alternatives that fit their lifestyle choices.

Trends in the market: In the United Kingdom, the milk substitutes eCommerce market is experiencing a surge in demand as consumers increasingly adopt plant-based diets. This trend is underscored by heightened awareness of health benefits and sustainability issues, prompting shoppers to seek out alternatives like almond, oat, and soy milk. Furthermore, the convenience of online shopping is reshaping purchasing behaviors, particularly among younger generations, who prioritize variety and innovation in their dietary choices. As a result, industry stakeholders must adapt to evolving consumer preferences, enhancing product offerings and optimizing eCommerce strategies to remain competitive in this dynamic landscape.

Local special circumstances: In the United Kingdom, the milk substitutes eCommerce market is influenced by a rich cultural heritage of tea and coffee consumption, driving the demand for diverse milk alternatives that complement these beverages. Additionally, the country's strong regulatory framework around food labeling and health claims fosters consumer trust in plant-based products. Geographically, urban areas with a higher concentration of health-conscious consumers and ethical considerations further stimulate market growth, while local sustainability initiatives encourage brands to prioritize environmentally friendly practices.

Underlying macroeconomic factors: The growth of the milk substitutes eCommerce market in the United Kingdom is significantly shaped by macroeconomic factors such as changing consumer preferences, inflation rates, and disposable income levels. As health consciousness rises and the demand for plant-based diets increases, consumers are seeking alternatives to traditional dairy products. Economic stability encourages discretionary spending on premium milk substitutes, while fluctuations in commodity prices can impact the affordability of these products. Additionally, government policies promoting sustainability and support for local production influence market dynamics, aligning consumer choices with broader environmental goals.

Data coverage:

Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.

Milk Substitutes - United Kingdom

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Ecommerce

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