Fresh Seafood - Eastern Europe

Eastern Europe

Highlights

Market definition

In-Scope/Out-of-scope

Market structure

Reports

Methodology

Revenue in the Fresh Seafood Market is projected to reach US$39.88m in 2025.
Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 7.95%, resulting in a projected market volume of US$54.16m by 2029.
With a projected market volume of US$2.47bn in 2025, most revenue is generated United States.
In the Fresh Seafood Market, the number of users is expected to amount to 1.2m users by 2029.
User penetration will be 0.5% in 2025 and is expected to hit 0.5% by 2029.
The average revenue per user (ARPU) is expected to amount to US$38.83.

Analyst Opinion

The Fresh Seafood eCommerce Market in Eastern Europe is witnessing considerable growth, fueled by factors such as increasing consumer demand for quality seafood, the rise of online shopping platforms, and heightened awareness of health benefits associated with seafood consumption.

Customer preferences: Consumers in Eastern Europe are showing a marked preference for sustainably sourced seafood, reflecting a growing awareness of environmental issues and responsible consumption. This shift is accompanied by a rise in interest for locally sourced products, as consumers seek to support regional fisheries and reduce their carbon footprint. Additionally, younger demographics are increasingly turning to online platforms for convenience, favoring subscription services for regular seafood deliveries. This trend is further amplified by a growing emphasis on healthy eating, driving demand for fresh and organic seafood options.

Trends in the market: In Eastern Europe, the Fresh Seafood eCommerce market is experiencing a surge in demand for sustainably sourced seafood, driven by consumers' heightened environmental consciousness. Local sourcing is gaining traction as shoppers prioritize regional fisheries, aligning with their values of sustainability and carbon footprint reduction. The trend is particularly pronounced among younger consumers, who increasingly turn to online platforms for seafood purchases, favoring subscription models for regular deliveries. This shift not only reflects changing dietary preferences towards fresh and organic options but also presents significant opportunities for industry stakeholders to innovate and engage in responsible sourcing practices.

Local special circumstances: In Russia, the Fresh Seafood eCommerce market is shaped by vast coastlines and a rich fishing tradition, prompting a focus on local sourcing and frozen seafood to maintain freshness over long distances. In Ukraine, cultural preferences for traditional seafood dishes drive online purchases, with consumers increasingly seeking sustainable options from Black Sea fisheries. Romania’s market benefits from EU regulations promoting transparency and sustainability, enhancing consumer trust. In Azerbaijan, the blend of rich culinary heritage and emerging digital platforms fosters a growing demand for fresh, locally-sourced seafood, contributing to a diverse market landscape.

Underlying macroeconomic factors: The Fresh Seafood eCommerce market in Eastern Europe is influenced by several macroeconomic factors, including economic stability, trade policies, and consumer purchasing power. In regions with strong economic growth, such as Romania, increased disposable income leads to higher demand for premium seafood products. Conversely, inflationary pressures in countries like Ukraine can reduce consumer spending, affecting online purchases. Additionally, supportive fiscal policies aimed at enhancing digital infrastructure facilitate smoother eCommerce transactions. Global sustainability trends also encourage consumers to seek eco-friendly seafood options, driving market growth across the region. Overall, these interconnected factors shape the dynamics of the fresh seafood eCommerce landscape.

Methodology

Data coverage:

Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.

Fresh Seafood - Eastern Europe

Revenue

Analyst Opinion

Sales Channels

Users

Global Comparison

Methodology

Ecommerce

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