Fresh Fish - Worldwide

Worldwide

Highlights

Revenue in the Fresh Fish Market is projected to reach US$23.54bn in 2025.
Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 10.00%, resulting in a projected market volume of US$34.46bn by 2029.
With a projected market volume of US$12.80bn in 2025, most revenue is generated China.
In the Fresh Fish Market, the number of users is expected to amount to 103.8m users by 2029.
User penetration will be 1.2% in 2025 and is expected to hit 1.4% by 2029.
The average revenue per user (ARPU) is expected to amount to US$298.82.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Fresh Fish eCommerce market within the Fish & Seafood sector is experiencing substantial growth globally, driven by factors such as increased consumer demand for convenience, sustainability trends, and advancements in online logistics and delivery services.

Customer preferences: Consumers are gravitating towards fresh fish eCommerce as a result of heightened awareness of health and nutrition, with many recognizing the benefits of omega-3 fatty acids and lean protein found in seafood. Additionally, the rise of the environmentally-conscious consumer is fueling demand for sustainably-sourced seafood, prompting retailers to highlight eco-friendly practices and certifications. Demographically, younger consumers, particularly millennials and Gen Z, show a preference for online shopping and delivery options, valuing convenience without compromising quality.

Trends in the market: In the Fresh Fish eCommerce Market, there is a notable surge in demand for online seafood purchases, driven by consumers' increasing awareness of health and nutritional benefits associated with fish consumption. As the trend of sustainable sourcing gains momentum, retailers are enhancing their offerings by emphasizing eco-certified seafood options. Furthermore, younger demographics, especially millennials and Gen Z, are more inclined towards online shopping, seeking convenience and quality in their purchases. This shift presents significant implications for industry stakeholders, urging them to adopt innovative supply chain practices and enhance digital engagement strategies to cater to evolving consumer preferences.

Local special circumstances: In China, the Fresh Fish eCommerce Market is thriving, fueled by rapid urbanization and a shift towards online shopping among tech-savvy consumers. The government’s regulatory support for sustainable fishing practices enhances the appeal of eco-friendly seafood options. In the United States, a strong emphasis on food safety and traceability shapes buying behavior, with consumers increasingly favoring local, certified suppliers. In Japan, cultural practices surrounding seafood consumption encourage premium online offerings, while Indonesia’s diverse marine biodiversity attracts both local and international consumers seeking unique, sustainable seafood products.

Underlying macroeconomic factors: The Fresh Fish eCommerce Market is significantly influenced by macroeconomic factors such as consumer spending, supply chain dynamics, and environmental regulations. In regions with strong economic growth, higher disposable incomes drive demand for premium seafood products, while urbanization fosters online shopping habits. Additionally, government policies promoting sustainable fishing and traceability enhance consumer trust and interest in eco-friendly options. Global trends like increasing health consciousness and demand for fresh, locally sourced food also bolster market performance, whereas fluctuating fuel prices and trade tariffs can impact supply chain efficiency and pricing strategies.

Data coverage:

Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.

Fresh Fish - Worldwide

Revenue

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Users

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