Snack Food - Worldwide

Worldwide

Highlights

Market definition

In-Scope/Out-of-scope

Market structure

Reports

Methodology

Revenue in the Snack Food Market is projected to reach US$48.44bn in 2025.
Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 11.48%, resulting in a projected market volume of US$74.82bn by 2029.
With a projected market volume of US$27.54bn in 2025, most revenue is generated United States.
In the Snack Food Market, the number of users is expected to amount to 420.0m users by 2029.
User penetration will be 4.9% in 2025 and is expected to hit 5.7% by 2029.
The average revenue per user (ARPU) is expected to amount to US$151.85.

Analyst Opinion

The Snack Food eCommerce market is witnessing robust growth globally, propelled by factors such as the rising demand for convenient snacking options, the increasing popularity of online shopping, and heightened consumer interest in diverse snack varieties.

Customer preferences: Consumers are increasingly gravitating towards health-conscious snacking options, reflecting a growing awareness of nutrition and wellness. This shift is evident in the rising demand for organic, low-sugar, and plant-based snacks, appealing to both Millennials and Gen Z. Additionally, the convenience of eCommerce allows for personalized shopping experiences, fostering a preference for niche and artisanal snack brands. Cultural influences also play a role, as global flavors and fusion snacks gain traction, catering to adventurous eaters seeking unique taste experiences.

Trends in the market: In the Snack Food eCommerce Market, there is a notable shift towards health-oriented snacking, with consumers increasingly favoring organic, low-sugar, and plant-based options. This trend is particularly prominent among Millennials and Gen Z, who prioritize nutrition and wellness. Moreover, eCommerce platforms are enhancing personalized shopping experiences, driving the popularity of niche and artisanal brands. Cultural influences are also evident, as adventurous consumers seek global flavors and fusion snacks, prompting industry stakeholders to innovate and diversify their product offerings to stay competitive in this evolving landscape.

Local special circumstances: In the United States, the Snack Food eCommerce Market is influenced by a strong emphasis on wellness trends, with consumers gravitating towards snacks that feature clean labels and functional ingredients. In China, rapid urbanization and the rise of eCommerce have led to a surge in demand for premium and imported snacks, with younger consumers eager to explore international flavors. Japan's unique snacking culture emphasizes novelty and seasonal offerings, driving innovation in product development. Meanwhile, in India, diverse regional tastes and the increasing penetration of smartphones are propelling the growth of online snack retailers, catering to local preferences and affordability.

Underlying macroeconomic factors: The Snack Food eCommerce Market is shaped by macroeconomic factors such as consumer spending patterns, economic stability, and trade policies. In the United States, a robust economy coupled with rising disposable incomes fuels demand for premium snacks, while health-conscious trends drive innovation in product offerings. China's rapid urbanization and eCommerce growth create a favorable environment for imported and novel snack products. Conversely, India's diverse agricultural landscape and increasing smartphone penetration enhance access to online snack retailers. Global supply chain dynamics and trade agreements also impact pricing and availability, influencing consumer choices in these markets.

Methodology

Data coverage:

Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.

Snack Food - Worldwide

Revenue

Analyst Opinion

Sales Channels

Users

Global Comparison

Methodology

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