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Yogurt - China

China
  • Revenue in the Yogurt Market is projected to reach US$11.07bn in 2025.
  • Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 8.18%, resulting in a projected market volume of US$15.16bn by 2029.
  • With a projected market volume of US$11.07bn in 2025, most revenue is generated China.
  • In the Yogurt Market, the number of users is expected to amount to 77.0m users by 2029.
  • User penetration will be 4.5% in 2025 and is expected to hit 5.5% by 2029.
  • The average revenue per user (ARPU) is expected to amount to US$195.58.

Definition:

The eCommerce Yogurt market refers to the online sales of various types of yogurt products. Yogurt is a dairy product that is made from fermented milk and is commonly consumed as a healthy snack or dessert. In the eCommerce Yogurt market, consumers can purchase yogurt products through online platforms, such as websites or mobile applications, and have them delivered to their doorstep. This market includes both branded and private-label yogurt products, catering to different preferences and dietary needs of consumers.

Additional information:

eCommerce Yogurt comprises revenues, users, average revenue per user, and penetration rates. Revenues are derived from annual filings, national statistical offices, Google- and Alibaba-Trends, and industry knowledge. Sales channels show online and offline revenue shares, as well as desktop and mobile sales distribution. Revenues are including VAT. The market only displays B2C revenues and users for the above-mentioned markets, hence C2C, B2B, and reCommerce are not included.

Key players in the market are companies, such as Chobani, Danone, and Yoplait.

Market numbers for the total market sizes (online + offline) can also be found on the respective pages of the Consumer Market Insights.

In-Scope
  • Yogurt, with brands such as Chobani offering online ordering and delivery
Out-Of-Scope
  • Offline revenues, such as sales in physical grocery stores
Food eCommerce: market data & analysis - Cover

Market Insights report

Food eCommerce: market data & analysis
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    Revenue

    NOTES: Data was converted from local currencies using average exchange rates of the respective year.

    MOST_RECENT_UPDATE: Jul 2024

    SOURCE: Statista Market Insights

    MOST_RECENT_UPDATE: Jul 2024

    SOURCE: Statista Market Insights

    Analyst Opinion

    The Yogurt eCommerce Market within the Dairy Products & Eggs sector in China is witnessing considerable growth, fueled by rising consumer demand for health-oriented products, increasing online shopping habits, and enhanced delivery services that cater to convenience.

    Customer preferences:
    Consumers in China are increasingly favoring yogurt products that align with health and wellness trends, such as low-sugar, probiotic-rich, and organic options. This shift is driven by a growing awareness of gut health and a desire for nutritious snacks among younger demographics. Additionally, the rise of social media influencers promoting health-conscious lifestyles has further fueled interest in yogurt as a versatile ingredient for smoothies and desserts. As a result, brands are leveraging eCommerce platforms to engage with tech-savvy consumers, offering personalized shopping experiences and convenient delivery options.

    Trends in the market:
    In China, the yogurt eCommerce market is experiencing a significant surge, driven by an increasing demand for health-oriented products among consumers. The popularity of low-sugar, probiotic-rich, and organic yogurt options reflects a broader societal shift towards health and wellness. This trend is particularly pronounced among younger generations, who prioritize gut health and seek nutritious snacks. The influence of social media, where health-conscious lifestyles are promoted, has further propelled yogurt's appeal as a versatile ingredient. Industry stakeholders must adapt by enhancing online engagement strategies, personalizing customer experiences, and optimizing supply chains to meet this evolving demand efficiently.

    Local special circumstances:
    In China, the yogurt eCommerce market is thriving, significantly influenced by regional preferences for dairy consumption and a cultural shift towards healthier lifestyles. Traditional Chinese diets often emphasize fermented foods, making yogurt a familiar and appealing choice. Moreover, stringent food safety regulations heighten consumer expectations for high-quality, traceable products. The urban-rural divide also shapes market dynamics, with urban consumers favoring premium, innovative yogurt brands, while rural areas increasingly embrace affordable online options, reflecting diverse purchasing behaviors and preferences.

    Underlying macroeconomic factors:
    The yogurt eCommerce market in China is significantly shaped by macroeconomic factors, including rising disposable incomes, urbanization, and changing consumer preferences. As the nation’s economic health improves, consumers are increasingly willing to spend on premium dairy products, driving demand for high-quality yogurt. Additionally, fiscal policies supporting eCommerce growth and digital payments facilitate access to online grocery shopping. Global trends toward health and wellness further encourage the adoption of yogurt as a nutritious option. Moreover, competition among brands fosters innovation, resulting in diverse product offerings that cater to various consumer segments, enhancing overall market performance.

    Sales Channels

    MOST_RECENT_UPDATE: Jul 2024

    SOURCE: Statista Market Insights

    Users

    MOST_RECENT_UPDATE: Aug 2024

    SOURCE: Statista Market Insights

    Global Comparison

    MOST_RECENT_UPDATE: Jul 2024

    SOURCE: Statista Market Insights

    Methodology

    Data coverage:

    Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

    Modeling approach / Market size:

    Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.

    Additional Notes:

    The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.

    Ecommerce

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    Food eCommerce: market data & analysis - BackgroundFood eCommerce: market data & analysis - Cover

    Key Market Indicators

    NOTES: Based on data from IMF, World Bank, UN and Eurostat

    MOST_RECENT_UPDATE: Jan 2025

    SOURCE: Statista Market Insights

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