Dairy Products & Eggs - Romania | Statista Market Forecast

Revenue in the Dairy Products & Eggs Market is projected to reach US$33.84m in 2025.
Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 5.27%, resulting in a projected market volume of US$41.56m by 2029.
With a projected market volume of US$42.24bn in 2025, most revenue is generated China.
In the Dairy Products & Eggs Market, the number of users is expected to amount to 1.1m users by 2029.
User penetration will be 4.6% in 2025 and is expected to hit 5.7% by 2029.
The average revenue per user (ARPU) is expected to amount to US$40.56.

Definition:

The eCommerce market Dairy Products & Eggs covers digital sales of all types of dairy products which play a major role in the daily diet of many consumers. In addition to fresh milk, it includes chicken eggs and other types of eggs, yogurt, cheese and other dairy products such as preserved and powdered milk, cream, non-dairy milk stitutes, curdled milk, yogurt drinks, lactose-free milk, probiotic milk drinks, and fortified milk.

Structure:

The eCommerce market for Dairy Products & Eggs consists of six different markets:

The Cheese market includes products made of milk's curd, which has been removed from the whey and has been coagulated, squeezed, and typically matured. The market includes all types of cheese such as hard, soft, and semi-hard cheese, blue cheese, cottage cheese, and cream cheese.
The Eggs market contains covers chicken eggs only.
Milk is defined as a protein- and fat-rich opaque white or creamy-colored fluid. This combination of nutrients can also be milked from other animals such as sheep and goats, but from an economic perspective, cow's milk remains the world's most important dairy product.
The Yoghurt market includes products that are created by allowing bacteria to convert lactose found in milk into lactic acid resulting in a thickened, sour-tasting dairy product.
The Other Dairy Products & Eggs market contains other products made from animal's milk as well as other types of edible eggs besides chicken eggs.
The Milk Substitutes market contains non-dairy products that are used as alternatives to cow's milk.

Additional Information:

Dairy Products & Eggs comprises revenues, users, average revenue per user, and penetration rates. Revenues are derived from annual filings, national statistical offices, Google- and Alibaba-Trends and industry knowledge. Sales Channels show online and offline revenue shares, as well as, desktop and mobile sales distribution. Revenues are including VAT. The market only displays B2C revenues and users for the above-mentioned markets, hence C2C, B2B and reCommerce is not included. Additional definitions can be found on each respective market page.

Key players in the market are companies like Amazon, Tmall, JD, Taobao, Pinduoduo and Walmart.

Market numbers for the total market sizes (online + offline) can also be found on the respective pages of the Consumer Market Insights.

Fresh milk such as DailyPure
Yogurt such as Chobani
Cheese such as Kraft
Eggs such as Eggland's Best
Non-dairy milk substitutes as well as preserved and powdered milk such as Silk, and Carnation

Baby food such as Beech-Nut

Dairy Products & Eggs eCommerce: market data & analysis

The Dairy Products & Eggs eCommerce Market in Romania is witnessing mild growth, influenced by changing consumer preferences, increasing demand for convenient online shopping options, and a growing focus on health and nutrition, enhancing the appeal of diverse dairy offerings.

Customer preferences: Consumers in Romania are increasingly prioritizing health-conscious choices, driving a notable rise in demand for organic and lactose-free dairy products. This shift is propelled by a younger demographic that values sustainability and wellness, often influenced by social media trends promoting healthier lifestyles. Additionally, the growing interest in plant-based alternatives is reshaping traditional dairy consumption patterns, prompting eCommerce platforms to expand their offerings to cater to diverse dietary preferences and cultural inclinations toward local, artisanal products.

Trends in the market: In Romania, the Dairy Products & Eggs eCommerce Market is experiencing a surge in demand for organic and lactose-free options, reflecting a broader health-conscious trend among consumers. This shift is significantly influenced by a younger audience that emphasizes wellness and sustainability, often inspired by social media campaigns promoting healthier lifestyles. Furthermore, the increasing popularity of plant-based alternatives is prompting traditional dairy brands to diversify their offerings. This evolution not only enhances consumer choice but also compels industry stakeholders to innovate, adapt, and align their strategies with emerging dietary preferences and local artisanal trends.

Local special circumstances: In Romania, the Dairy Products & Eggs eCommerce Market is shaped by a rich agricultural heritage and a strong emphasis on traditional farming methods. Local consumers are increasingly valuing artisanal cheeses and farm-fresh eggs, reflecting a cultural preference for quality over quantity. Moreover, strict EU regulations on food safety and labeling foster consumer trust, as buyers are more discerning about product origins. The rise of local e-commerce platforms has made it easier for small producers to reach customers, further enhancing the market's dynamism and responsiveness to changing consumer preferences.

Underlying macroeconomic factors: The Dairy Products & Eggs eCommerce Market in Romania is significantly influenced by macroeconomic factors such as agricultural policies, consumer spending power, and global trade dynamics. The country's robust agricultural sector, supported by EU subsidies and investment in sustainable farming practices, promotes the production of high-quality dairy and egg products. However, inflation and fluctuating disposable incomes can affect consumer purchasing behavior, pushing demand towards more affordable options. Additionally, international demand for Romanian dairy products opens export opportunities, bolstering local producers and enhancing market competitiveness. Overall, these factors contribute to a resilient and evolving eCommerce landscape in the sector.

Data coverage:

Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Ecommerce market, in a PDF format.

Dairy Products & Eggs - Romania

Revenue

Analyst Opinion

Sales Channels

Users

Global Comparison

Methodology

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