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Baby Food - Australia

Australia
  • Revenue in the Baby Food Market is projected to reach US$4.90m in 2025.
  • Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 2.40%, resulting in a projected market volume of US$5.39m by 2029.
  • With a projected market volume of US$423.34m in 2025, most revenue is generated China.
  • In the Baby Food Market, the number of users is expected to amount to 1.3m users by 2029.
  • User penetration will be 3.9% in 2025 and is expected to hit 4.6% by 2029.
  • The average revenue per user (ARPU) is expected to amount to US$4.78.

Definition:

The eCommerce Baby Food market refers to the online sales of food products specifically designed for babies and toddlers. It includes a range of products such as infant formula, baby cereals, purees, snacks, and finger foods that are sold and delivered through various online platforms. These products are specially formulated to meet the nutritional needs of infants and young children, providing them with essential vitamins, minerals, and nutrients for their healthy growth and development.

Structure:

The market consists out of several parts, namely: Baby Milk & Infant Formula, Baby Cereals & Other Dried Baby Food, Prepared Baby Food, Baby Snacks & Others. For more information on the definitions, please visit the respective market page.

Additional information:

eCommerce Baby Food comprises revenues, users, average revenue per user, and penetration rates. Revenues are derived from annual filings, national statistical offices, Google- and Alibaba-Trends and industry knowledge. Sales Channels show online and offline revenue shares, as well as, desktop and mobile sales distribution. Revenues are including VAT. The market only displays B2C revenues and users for the above-mentioned markets, hence C2C, B2B and reCommerce is not included.

Key players in the market are companies, such as Nestle, Danone, and Mead Johnson Nutrition.

Market numbers for the total market sizes (online + offline) can also be found on the respective pages of the Consumer Market Insights.

In-Scope
  • Baby food, a prominent category led by Gerber
Out-Of-Scope
  • Offline revenues, such as sales in physical grocery stores
Baby Food eCommerce: market data & analysis - Cover

Market Insights report

Baby Food eCommerce: market data & analysis
Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Jul 2024

    Source: Statista Market Insights

    Most recent update: Jul 2024

    Source: Statista Market Insights

    Analyst Opinion

    The Baby Food eCommerce Market in Australia is experiencing mild growth, influenced by factors such as an increasing number of health-conscious parents, the rise of online shopping, and a growing demand for convenient and nutritious options for infants and toddlers.

    Customer preferences:
    In Australia, there is a notable shift towards organic and sustainably sourced baby food products, as parents become more eco-conscious and prioritize health for their children. The rise of digital platforms has made it easier for parents to access information and compare products, leading to informed purchasing decisions. Additionally, the increasing prevalence of dual-income households is driving demand for convenient, ready-to-feed options, while cultural influences are fostering a preference for diverse flavor profiles in baby food.

    Trends in the market:
    In Australia, the Baby Food eCommerce market is experiencing a surge in demand for organic and sustainably sourced products as health-conscious parents prioritize the quality and environmental impact of their children's nutrition. The rise of online platforms is empowering parents to research and compare diverse options, fostering informed purchasing decisions. Concurrently, the increasing number of dual-income families is propelling the popularity of convenient, ready-to-feed solutions. This trend towards diverse flavor profiles reflects cultural influences, indicating a shift that industry stakeholders must embrace to stay competitive and meet evolving consumer expectations.

    Local special circumstances:
    In Australia, the Baby Food eCommerce market is shaped by unique geographical and cultural factors, including a strong emphasis on health and sustainability. The vast distances and varied climates across the country influence sourcing and distribution, prompting brands to prioritize local and organic ingredients. Additionally, the multicultural landscape drives demand for diverse flavors, as parents seek products that reflect their heritage. Strict regulatory standards ensure product safety, which boosts consumer trust in online purchases, fostering a competitive edge for brands that adhere to these guidelines.

    Underlying macroeconomic factors:
    The Baby Food eCommerce market in Australia is significantly influenced by macroeconomic factors such as consumer spending trends, national economic health, and global supply chain dynamics. Economic stability and growing disposable incomes empower Australian families to prioritize high-quality, nutritious baby food, boosting online sales. Additionally, global trends toward organic and sustainable products align with local consumer preferences, driving demand for ethically sourced options. Government fiscal policies supporting eCommerce and local food production further enhance market opportunities. Fluctuations in currency and international trade relations can also impact ingredient sourcing costs, thereby influencing pricing strategies and overall market growth.

    Sales Channels

    Most recent update: Jul 2024

    Source: Statista Market Insights

    Users

    Most recent update: Aug 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Jul 2024

    Source: Statista Market Insights

    Methodology

    Data coverage:

    Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

    Modeling approach / Market size:

    Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.

    Additional Notes:

    The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.

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    Baby Food eCommerce: market data & analysis - BackgroundBaby Food eCommerce: market data & analysis - Cover

    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Jan 2025

    Source: Statista Market Insights

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