Turkmenistan, a country located in Central Asia, has been experiencing significant growth in its eServices market in recent years. As more and more people in Turkmenistan gain access to the internet and smartphones, the demand for online services has been steadily increasing. This has led to the emergence of a thriving eServices market in the country.
Customer preferences: Turkmenistan's population has shown a strong preference for convenience and efficiency when it comes to accessing services. With the advent of eServices, customers can now easily access a wide range of services from the comfort of their own homes. Whether it's ordering food, booking a taxi, or paying bills, customers in Turkmenistan are increasingly turning to eServices for their convenience and time-saving benefits.
Trends in the market: One of the key trends in the eServices market in Turkmenistan is the rise of online shopping. As more people gain access to the internet and become comfortable with online transactions, the demand for online shopping platforms has soared. This trend is driven by a combination of factors, including the convenience of shopping from home, a wider variety of products available online, and competitive pricing. Another trend in the eServices market in Turkmenistan is the increasing popularity of ride-hailing services. With the growth of urban areas and the increasing number of cars on the roads, traffic congestion has become a major issue in Turkmenistan. As a result, more people are turning to ride-hailing services as a convenient and efficient way to get around the city. This trend is further fueled by the competitive pricing and ease of use of ride-hailing apps.
Local special circumstances: Turkmenistan has a relatively young population, with a large percentage of its residents being tech-savvy millennials. This demographic is more likely to embrace new technologies and adopt eServices as part of their daily lives. Additionally, the government of Turkmenistan has been actively promoting the use of digital technologies and eServices, which has further contributed to the growth of the market.
Underlying macroeconomic factors: The growth of the eServices market in Turkmenistan can also be attributed to favorable macroeconomic factors. The country has experienced steady economic growth in recent years, which has led to an increase in disposable income. This, in turn, has fueled consumer spending and the demand for eServices. Furthermore, Turkmenistan has made significant investments in its telecommunications infrastructure, improving internet connectivity and access to mobile networks. This has played a crucial role in enabling the growth of the eServices market by providing the necessary infrastructure for online transactions and communication. In conclusion, the eServices market in Turkmenistan is experiencing significant growth due to customer preferences for convenience and efficiency, as well as favorable macroeconomic factors and local special circumstances. As more people in Turkmenistan gain access to the internet and smartphones, the demand for eServices is expected to continue to rise, driving further growth in the market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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