eServices

The eServices market in Jordan is projected to reach a revenue of US$576.60m in 2024.
It is expected to show a steady annual growth rate of 17.70% (CAGR 2024-2029), resulting in a projected market volume of US$1.30bn by 2029.
In the 0.0 market, a revenue growth of 0.0 is anticipated in 2025.0.
The 0.0 market in Jordan is projected to have a market volume of 0.0 in 2024.
When compared globally, China is expected to generate the most revenue in the 0.0 market, with US$495.50bn in 2024.
The average revenue per user (ARPU) in the 0.0 market is projected to be 0.0 in 2024.
By 2029, the number of users in the 0.0 market is estimated to reach 0.0.
The user penetration rate in the 0.0 market is forecasted to be 0.0 in 2024.
Despite being a small market, Jordan is experiencing a rising demand for eServices, driven by a tech-savvy population and government support for digital transformation.

Definition:

eServices refer to the delivery of services through electronic means, typically via the internet. eServices offer the convenience of conducting transactions and accessing information online and have become increasingly popular in recent years due to the growth of internet accessibility and the increasing use of digital devices. The eServices market continues to expand as consumers seek efficient and convenient ways to access and purchase various services.

The definition of eServices does not include media content acquired online (see: Digital Media) or the online sale of physical goods (see: eCommerce). Furthermore, no business-to-business segments are included, and neither are revenues from software downloads and services, or price/product comparison site commission fees.

Structure:

eServices includes the event ticketing market, which covers the sale of tickets for sporting events, music concerts, and cinema showings. The dating services market includes online dating platforms, matchmaking services, and casual dating sites. The online education market encompasses the provision of university education, online learning platforms, and professional certification programs. Lastly, the online gambling market which covers online sports betting, online casinos, and online lotteries.

Additional Information

Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.

Online booked and digitally issued event tickets for sports events, music events, and cinemas such as Ticketmaster, StubHub, or CTS eventim
Online dating services, including matchmaking, online dating, and casual datings such as Tinder, Bumble, or Badoo
Online Education, including universities, platforms and professional certificates such as Udem, Coursera, or EdX

Offline booking by telephone or through agencies
Online ticket reservations without direct checkout process

The eServices market in Jordan has been experiencing significant growth in recent years, driven by several key factors. Customer preferences have shifted towards digital solutions, leading to increased demand for online services. Additionally, the government has implemented initiatives to promote the adoption of eServices, further fueling market growth. Local special circumstances, such as a young and tech-savvy population, have also contributed to the development of the eServices market in Jordan. Customer preferences in Jordan have evolved to favor digital solutions, with a growing number of consumers opting to access services online. This shift can be attributed to several factors, including convenience, accessibility, and cost-effectiveness. Online platforms allow customers to access a wide range of services from the comfort of their own homes, eliminating the need for physical visits to service providers. This is particularly appealing for time-strapped individuals who value convenience and efficiency. Furthermore, online services often offer competitive pricing, making them an attractive option for cost-conscious consumers. Trends in the eServices market in Jordan indicate a growing demand for online government services. The government has been actively promoting the adoption of eServices through various initiatives, such as the establishment of a dedicated eGovernment program. This program aims to digitize government services and make them accessible to citizens and businesses online. As a result, there has been a significant increase in the availability of online government services, ranging from applying for official documents to paying taxes. This trend is expected to continue as the government continues to invest in digital infrastructure and streamline administrative processes. Local special circumstances in Jordan have played a role in the development of the eServices market. The country has a young and tech-savvy population, with a high percentage of internet users. This demographic is more likely to embrace digital solutions and actively seek out online services. Additionally, Jordan has a vibrant startup ecosystem, with many local entrepreneurs focusing on developing innovative eServices. This entrepreneurial spirit has contributed to the growth of the market by introducing new and unique digital offerings. Underlying macroeconomic factors have also influenced the development of the eServices market in Jordan. The country has experienced steady economic growth in recent years, which has increased disposable incomes and consumer spending. This has created a favorable environment for the adoption of digital services, as consumers have more financial resources to invest in technology and online solutions. Furthermore, the government's focus on digital transformation and investment in digital infrastructure has created an enabling environment for eServices providers to thrive. In conclusion, the eServices market in Jordan is experiencing robust growth due to evolving customer preferences, government initiatives, local special circumstances, and underlying macroeconomic factors. As more consumers turn to digital solutions for their service needs, the market is expected to continue expanding in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Ecommerce market, in a PDF format.