Floor Covering - Europe | Statista Market Forecast

Revenue in the Floor Covering Market is projected to reach US$1.39bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 10.89%, resulting in a projected market volume of US$2.33bn by 2029.
With a projected market volume of US$3.54bn in 2024, most revenue is generated United States.
In the Floor Covering Market, the number of users is expected to amount to 39.8m users by 2029.
User penetration will be 4.1% in 2024 and is expected to hit 5.0% by 2029.
The average revenue per user (ARPU) is expected to amount to US$45.47.

Definition:

The eCommerce Floor Covering market is a sector of online retailing that specializes in selling various types of flooring products through digital channels. This includes carpet, area rugs, hardwood flooring, tile flooring, and other flooring products that consumers would use to cover their floors in residential or commercial spaces.

The purpose of eCommerce Floor Covering is to provide customers with an accessible and convenient way to purchase flooring products. This market allows consumers to easily compare prices and styles from a range of brands and retailers, with the added convenience of home delivery.

The relevance of the eCommerce Floor Covering market lies in its ability to cater to customers who are looking for durable and stylish flooring options for their homes or businesses. With many people spending more time at home due to the COVID-19 pandemic, there has been a significant increase in demand for home renovation and improvement projects, including flooring upgrades.

Examples of successful eCommerce Floor Covering businesses include Home Depot, which offers a wide range of flooring products, including carpet, hardwood, and tile, and Floor & Decor, which specializes in a variety of flooring options, including tile, laminate, and luxury vinyl. Other eCommerce retailers such as Amazon and Lowe's also offer a variety of flooring products on their websites.

Additional Information:

Floor Covering comprises revenues, users, average revenue per user, and penetration rates. Revenues are derived from annual filings, national statistical offices, Google- and Alibaba-Trends and industry knowledge. Sales Channels show online and offline revenue shares, as well as, desktop and mobile sales distribution. Revenues are including VAT. The market only displays B2C revenues and users for the above-mentioned markets, hence C2C, B2B and reCommerce is not included. Additional definitions can be found on each respective market page.

Key players in the market are companies like Amazon, JD, Homedepot, IKEA, Wayfair and Lowes.

Market numbers for the total market sizes (online + offline) can also be found on the respective pages of the Consumer Market Insights.

Wood blocks, strips or friezes, and parquet panels such as Armstrong
Laminate flooring such as Pergo
Linoleum, self-adhesive flooring, and other plastic floor coverings such as Tarkett
Carpets and textile covering such as Mohawk Flooring

Household appliances such as Whirlpool, and Bosch
Faucets and sinks such as Kohler
Carpets
Laminate
Tile
Vinyl
Installation services

Data coverage:

Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Global Consumer Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Ecommerce market, in a PDF format.