The popularity of online food delivery services in Europe has been on the rise in recent years, with more and more consumers opting for the convenience of having their meals delivered to their doorstep.
Customer preferences: One of the main drivers behind the growth of the online food delivery market in Europe is the increasing demand for convenience. With busy lifestyles and a desire for instant gratification, consumers are turning to online platforms to order their meals instead of cooking at home or dining out. In addition, the COVID-19 pandemic has accelerated the adoption of online food delivery services as people are staying at home more and avoiding crowded places.
Trends in the market: The online food delivery market in Europe is highly competitive, with a number of players vying for market share. One trend that is emerging is the consolidation of the market, with larger players acquiring smaller ones to expand their reach and increase their customer base. Another trend is the rise of ghost kitchens, which are delivery-only restaurants that operate out of shared commercial kitchens. This allows for lower overhead costs and greater flexibility in terms of menu offerings.
Local special circumstances: The online food delivery market in Europe is not homogeneous and there are significant differences in consumer preferences and local regulations between countries. For example, in some countries, such as France and Italy, there is a strong tradition of dining out and consumers may be more hesitant to order food online. In addition, there are varying regulations around food safety and delivery services across Europe, which can impact the growth of the market in different countries.
Underlying macroeconomic factors: The growth of the online food delivery market in Europe is also influenced by underlying macroeconomic factors, such as GDP growth and disposable income. Countries with higher GDP per capita and greater disposable income are likely to have a larger market for online food delivery services. In addition, the increasing prevalence of smartphones and the internet has made it easier for consumers to order food online, which has contributed to the growth of the market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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