Online Dating - Uzbekistan

Uzbekistan

Highlights

Revenue in the Online Dating market is projected to reach US$2.66m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 1.92%, resulting in a projected market volume of US$2.92m by 2029.
In the Online Dating market, the number of users is expected to amount to 1.5m users by 2029.
User penetration will be 2.8% in 2024 and is expected to hit 3.9% by 2029.
The average revenue per user (ARPU) is expected to amount to US$2.65.
In global comparison, most revenue will be generated United States (US$1.39bn in 2024).
With a projected rate of 17.7%, the user penetration in the Online Dating market is highest United States.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Matchmaking market in Uzbekistan is experiencing significant growth and development. Customer preferences are shifting towards online platforms and apps for finding potential partners. This trend is driven by a combination of factors, including increased internet penetration, changing social norms, and the convenience and efficiency offered by online matchmaking services.

Customer preferences: Uzbekistan has seen a rapid increase in internet penetration in recent years, with more people gaining access to smartphones and affordable data plans. This has led to a growing number of individuals turning to online platforms and apps for various purposes, including finding romantic partners. The convenience and ease of use offered by these platforms have made them increasingly popular among the younger generation, who are more tech-savvy and open to new ways of meeting people.

Trends in the market: The matchmaking market in Uzbekistan is witnessing a shift from traditional methods, such as arranged marriages or introductions through family and friends, to online platforms and apps. This shift is driven by several factors. Firstly, the younger generation is more independent and wants to have a say in choosing their life partners. Online matchmaking platforms provide them with a wider pool of potential partners and the ability to search for specific criteria, such as education, profession, and interests. Secondly, changing social norms and attitudes towards dating and relationships are also contributing to the growth of the online matchmaking market. In the past, dating and relationships were often considered taboo topics in Uzbek society. However, with increased exposure to Western culture and the influence of social media, attitudes towards dating have become more liberal. This has created a demand for platforms that facilitate dating and matchmaking in a discreet and convenient manner.

Local special circumstances: Uzbekistan has a unique cultural and social context that shapes the matchmaking market. The country has a predominantly Muslim population, and traditional values and customs still hold strong. While online matchmaking platforms are gaining popularity, there is still a preference for meeting potential partners through trusted networks, such as family and friends. This preference is particularly strong in rural areas and among older generations.

Underlying macroeconomic factors: The growing matchmaking market in Uzbekistan is also influenced by macroeconomic factors. The country has experienced steady economic growth in recent years, which has led to an increase in disposable income and improved living standards. As a result, more individuals are seeking long-term relationships and are willing to invest time and resources in finding compatible partners. The growth of the middle class has also created a demand for premium matchmaking services that cater to specific preferences and requirements. In conclusion, the matchmaking market in Uzbekistan is evolving rapidly, with a shift towards online platforms and apps. This trend is driven by changing customer preferences, increased internet penetration, and the convenience offered by online matchmaking services. While traditional methods of matchmaking still hold significance, the younger generation is increasingly embracing online platforms to find potential partners. The growth of the matchmaking market is also influenced by changing social norms and macroeconomic factors, such as increased disposable income and improved living standards.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.