Market Insights eCommerce Dating Services

Matchmaking - Uzbekistan

Uzbekistan

Revenue in the Matchmaking market is projected to reach US$0.54m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 23.00%, resulting in a projected market volume of US$1.52m by 2029.
In the Matchmaking market, the number of users is expected to amount to 69.2k users by 2029.
User penetration will be 0.2% in 2024 and is expected to hit 0.2% by 2029.
The average revenue per user (ARPU) is expected to amount to US$7.56.
In global comparison, most revenue will be generated in China (US$1,211.00m in 2024).
With a projected rate of 3.8%, the user penetration in the Matchmaking market is highest in South Korea.

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Analyst Opinion

Casual dating has been gaining popularity in Uzbekistan in recent years, driven by changing social norms and increased internet penetration.

Customer preferences: Uzbekistan is experiencing a shift in customer preferences when it comes to dating. Traditionally, arranged marriages were the norm, with families playing a significant role in choosing a partner. However, the younger generation is now seeking more freedom and autonomy in their dating lives. They are increasingly turning to casual dating platforms to meet new people and explore romantic relationships outside of their immediate social circles. This shift in customer preferences is fueled by a desire for personal growth, self-discovery, and the pursuit of individual happiness.

Trends in the market: The casual dating market in Uzbekistan is witnessing several key trends. Firstly, the rise of online dating platforms has made it easier for individuals to connect with potential partners. These platforms offer a wide range of features, including profile creation, messaging, and matchmaking algorithms, which help users find compatible matches. This trend is particularly prevalent among urban millennials who are tech-savvy and comfortable with using digital platforms to meet new people. Secondly, there is a growing demand for casual dating experiences that cater to specific interests and preferences. Niche dating platforms are emerging, targeting specific demographics such as LGBTQ+ individuals, religious communities, and professionals. These platforms provide a safe and inclusive space for individuals to connect with like-minded individuals who share similar values and interests.

Local special circumstances: Uzbekistan has its own unique cultural and social dynamics that influence the casual dating market. The country has a conservative society, and traditional gender roles are still prevalent. This can pose challenges for individuals seeking casual relationships, as there may be societal pressure to conform to traditional norms and expectations. However, the younger generation is pushing against these norms and embracing more progressive attitudes towards dating and relationships.

Underlying macroeconomic factors: The growing casual dating market in Uzbekistan can be attributed to several underlying macroeconomic factors. Firstly, the country has witnessed significant economic growth in recent years, leading to an increase in disposable income among the middle class. This has allowed individuals to spend more on leisure activities, including dating. Secondly, the rapid expansion of internet access and smartphone penetration has made online dating more accessible to a larger segment of the population. As more people gain access to the internet, the potential user base for casual dating platforms expands, driving market growth. In conclusion, the casual dating market in Uzbekistan is experiencing growth due to changing customer preferences, the rise of online dating platforms, and underlying macroeconomic factors. While there are still cultural and social challenges to overcome, the younger generation's desire for personal freedom and happiness is driving the market forward. As the country continues to develop and embrace more progressive attitudes, the casual dating market is expected to further expand in the coming years.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.