Online Dating - Romania

Romania

Highlights

Revenue in the Online Dating market is projected to reach US$3.16m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of -0.24%, resulting in a projected market volume of US$3.12m by 2029.
In the Online Dating market, the number of users is expected to amount to 542.7k users by 2029.
User penetration will be 2.7% in 2024 and is expected to hit 2.8% by 2029.
The average revenue per user (ARPU) is expected to amount to US$5.91.
In global comparison, most revenue will be generated United States (US$1.39bn in 2024).
With a projected rate of 17.7%, the user penetration in the Online Dating market is highest United States.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Matchmaking market in Romania is experiencing significant growth and development due to changing customer preferences and underlying macroeconomic factors. Customer preferences in the Matchmaking market in Romania have shifted towards online platforms and mobile applications. This trend can be attributed to the increasing use of technology and the convenience it offers. Customers are now more inclined to use online platforms and mobile applications to find potential partners, as it allows them to easily browse through profiles and connect with people from the comfort of their own homes. Additionally, online platforms and mobile applications provide a wider pool of potential partners, increasing the chances of finding a compatible match. Trends in the market indicate that matchmaking services in Romania are becoming more personalized and tailored to individual needs. Matchmaking companies are now offering specialized services such as niche dating, where customers can find partners with specific interests or backgrounds. This trend reflects the growing demand for personalized matchmaking services, as customers are looking for more targeted and customized experiences. Furthermore, matchmaking companies are also incorporating advanced algorithms and artificial intelligence to improve the accuracy of their matching process, further enhancing the overall customer experience. Local special circumstances in Romania, such as cultural norms and traditions, also play a role in the development of the Matchmaking market. Romania has a rich cultural heritage and a strong emphasis on family values. This cultural context creates a demand for matchmaking services that prioritize compatibility and long-term relationships. Matchmaking companies in Romania are adapting to these local special circumstances by focusing on providing services that cater to the specific needs and values of the Romanian population. Underlying macroeconomic factors, such as increasing urbanization and changing demographics, are also driving the growth of the Matchmaking market in Romania. As more people move to urban areas, they may face challenges in meeting potential partners due to busy lifestyles and limited social circles. This creates a demand for matchmaking services that can help individuals overcome these barriers and find compatible partners. Additionally, changing demographics, such as an aging population and a higher number of single individuals, also contribute to the growth of the Matchmaking market. These demographic shifts create a larger pool of potential customers for matchmaking services, as more individuals are actively seeking companionship and relationships. Overall, the Matchmaking market in Romania is experiencing growth and development due to changing customer preferences, local special circumstances, and underlying macroeconomic factors. The shift towards online platforms and mobile applications, the trend towards personalized matchmaking services, and the cultural context of Romania all contribute to the growth of the market. Additionally, increasing urbanization and changing demographics create a demand for matchmaking services that can help individuals overcome barriers and find compatible partners.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.