Online Dating - Jordan

Jordan

Highlights

Revenue in the Online Dating market is projected to reach US$2.89m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 5.79%, resulting in a projected market volume of US$3.83m by 2029.
In the Online Dating market, the number of users is expected to amount to 654.5k users by 2029.
User penetration will be 4.2% in 2024 and is expected to hit 5.5% by 2029.
The average revenue per user (ARPU) is expected to amount to US$5.99.
In global comparison, most revenue will be generated United States (US$1.39bn in 2024).
With a projected rate of 17.7%, the user penetration in the Online Dating market is highest United States.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Matchmaking market in Jordan is experiencing significant growth and development. Customer preferences for online matchmaking services have increased, driven by the convenience and efficiency they offer. In addition, local special circumstances and underlying macroeconomic factors have contributed to the expansion of the market.

Customer preferences: Customers in Jordan are increasingly turning to online matchmaking services to find their ideal partners. This shift can be attributed to several factors. Firstly, the busy lifestyles of modern individuals make it difficult to find the time to meet potential partners through traditional methods. Online matchmaking platforms provide a convenient and time-saving solution, allowing users to browse through profiles and connect with potential matches at their own convenience. Additionally, the anonymity provided by online platforms appeals to individuals who may be hesitant to approach potential partners in person. The ability to communicate and get to know someone before meeting in person can help build trust and confidence in the matchmaking process.

Trends in the market: The matchmaking market in Jordan is witnessing a trend towards niche and specialized platforms. While general matchmaking platforms are still popular, there is an increasing demand for platforms that cater to specific interests or demographics. For example, there are platforms specifically designed for professionals, religious communities, and individuals with specific hobbies or interests. This trend reflects the growing desire for more personalized and targeted matchmaking services. Another trend in the market is the integration of advanced technologies in matchmaking platforms. Features such as artificial intelligence algorithms and data analytics are being used to improve the accuracy of matches and enhance the overall user experience. These technologies can analyze user preferences, behavior, and compatibility factors to suggest potential matches that are more likely to be successful.

Local special circumstances: The cultural and social norms in Jordan play a significant role in shaping the matchmaking market. Traditional values and expectations regarding marriage and relationships are still prevalent in the society. However, there is also a growing acceptance of online matchmaking as a viable option for finding a partner. This acceptance is driven by the increasing exposure to Western culture and the influence of social media. As a result, online matchmaking platforms have gained traction and are now considered a legitimate and effective way to find a partner in Jordan.

Underlying macroeconomic factors: The economic development and increasing internet penetration in Jordan have contributed to the growth of the matchmaking market. As the country's economy continues to grow, more individuals have access to disposable income, allowing them to invest in matchmaking services. Furthermore, the widespread availability of internet services has made it easier for people to access online matchmaking platforms. The combination of economic growth and internet accessibility has created a favorable environment for the development and expansion of the matchmaking market in Jordan. In conclusion, the matchmaking market in Jordan is experiencing growth and development due to changing customer preferences, trends towards niche platforms, integration of advanced technologies, local special circumstances, and underlying macroeconomic factors. As online matchmaking services continue to evolve and cater to the specific needs and preferences of users, the market is expected to further expand in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.