Matchmaking - Turkey

Turkey

Highlights

Revenue in the Matchmaking market is projected to reach US$53.47m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 1.42%, resulting in a projected market volume of US$57.39m by 2029.
In the Matchmaking market, the number of users is expected to amount to 1.1m users by 2029.
User penetration will be 1.2% in 2024 and is expected to hit 1.3% by 2029.
The average revenue per user (ARPU) is expected to amount to US$50.09.
In global comparison, most revenue will be generated China (US$1.21bn in 2024).
With a projected rate of 3.8%, the user penetration in the Matchmaking market is highest South Korea.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Casual Dating market in Turkey is experiencing significant growth and development due to changing customer preferences and local special circumstances. Customer preferences in the Casual Dating market in Turkey have shifted towards more casual and non-committal relationships. This can be attributed to several factors, including the increasing urbanization and modernization of Turkish society. As more people move to cities and adopt a more Westernized lifestyle, they are becoming more open to casual dating and exploring their options before settling down. Additionally, the rise of social media and dating apps has made it easier for individuals to connect with potential partners and engage in casual relationships. This convenience and accessibility have contributed to the growing popularity of casual dating in Turkey. Trends in the market indicate a shift towards online platforms and mobile applications for casual dating. These platforms offer a wide range of options for individuals to connect with like-minded individuals and arrange casual dates. The convenience and anonymity provided by these platforms have made them particularly appealing to Turkish consumers. Additionally, the increasing use of smartphones and mobile internet has further fueled the growth of online casual dating in Turkey. Local special circumstances in Turkey, such as cultural and religious norms, also play a role in the development of the Casual Dating market. While Turkey is a predominantly Muslim country, there is a growing segment of the population that is more liberal and open-minded. This segment is more likely to engage in casual dating and seek out non-traditional relationships. However, it is important to note that there are still conservative segments of the population that may not be as accepting of casual dating. As a result, casual dating platforms in Turkey often cater to specific niches and target audiences to accommodate these cultural and religious sensitivities. Underlying macroeconomic factors also contribute to the growth of the Casual Dating market in Turkey. As the Turkish economy continues to develop and the middle class expands, more people have disposable income to spend on leisure activities, including casual dating. Additionally, the increasing participation of women in the workforce has led to greater financial independence and a desire for more freedom in personal relationships. These factors have created a favorable environment for the Casual Dating market to thrive in Turkey. Overall, the Casual Dating market in Turkey is experiencing growth and development due to changing customer preferences, the rise of online platforms, local special circumstances, and underlying macroeconomic factors. As Turkish society continues to evolve, it is likely that the Casual Dating market will continue to expand and adapt to meet the needs and desires of its consumers.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.