Market Insights eCommerce Dating Services

Matchmaking - Senegal

Senegal

Revenue in the Matchmaking market is projected to reach US$1.64m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of -2.70%, resulting in a projected market volume of US$1.43m by 2029.
In the Matchmaking market, the number of users is expected to amount to 63.9k users by 2029.
User penetration will be 0.3% in 2024 and is expected to hit 0.3% by 2029.
The average revenue per user (ARPU) is expected to amount to US$28.21.
In global comparison, most revenue will be generated in China (US$1,211.00m in 2024).
With a projected rate of 3.8%, the user penetration in the Matchmaking market is highest in South Korea.

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Analyst Opinion

The Casual Dating market in Senegal is experiencing significant growth and development.

Customer preferences: Senegalese individuals are increasingly turning to casual dating as a means of finding companionship and exploring new relationships. This shift in customer preferences can be attributed to several factors. Firstly, the rise of digital technology and social media platforms has made it easier for people to connect with others and seek out potential partners. Online dating apps and websites have gained popularity in Senegal, providing a convenient and accessible platform for casual dating. Additionally, the younger generation in Senegal is becoming more open-minded and progressive in their attitudes towards relationships, embracing the concept of casual dating as a way to meet new people and expand their social circles.

Trends in the market: One of the key trends in the casual dating market in Senegal is the increasing popularity of dating apps. These apps offer a convenient way for individuals to connect with others and find potential partners. They provide a platform where users can create profiles, browse through other profiles, and initiate conversations. The ease of use and wide range of options available on these apps make them attractive to Senegalese individuals seeking casual relationships. Furthermore, the COVID-19 pandemic has also contributed to the growth of the casual dating market in Senegal. With restrictions on social gatherings and traditional dating activities, many people have turned to casual dating as a way to meet new people and maintain social connections.

Local special circumstances: Senegal's cultural and social landscape plays a significant role in shaping the casual dating market. Senegalese society is known for its strong emphasis on family values and traditional gender roles. However, there has been a shift in recent years, with more individuals embracing modern dating practices. While casual dating is still somewhat stigmatized in certain segments of society, it is gradually gaining acceptance as people become more open-minded and progressive. Additionally, the influence of Western culture and globalization has also contributed to the changing attitudes towards casual dating in Senegal.

Underlying macroeconomic factors: The growing economy and increasing urbanization in Senegal have created a favorable environment for the casual dating market to thrive. As more people move to cities in search of employment and educational opportunities, they are exposed to new ideas and lifestyles. This has led to a greater acceptance of casual dating as a social norm. Furthermore, the rise of the middle class in Senegal has also contributed to the growth of the casual dating market. With more disposable income, individuals are able to afford the cost of dating activities and are more willing to explore casual relationships. Overall, the combination of changing customer preferences, technological advancements, and favorable macroeconomic factors has propelled the growth of the casual dating market in Senegal.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.