The Casual Dating market in Montenegro is experiencing significant growth and development, driven by changing customer preferences and local special circumstances. Customer preferences in Montenegro have shifted towards more casual and non-committal relationships, leading to an increased demand for casual dating services. This trend is in line with the global market, where people are increasingly seeking short-term and casual relationships rather than long-term commitments. The rise of online dating platforms has made it easier for individuals in Montenegro to connect with like-minded people who are looking for similar casual dating experiences. These platforms provide a convenient and discreet way for people to meet and engage in casual relationships, catering to the changing preferences of Montenegrin customers. In addition to changing customer preferences, there are also local special circumstances that are contributing to the development of the Casual Dating market in Montenegro. The country's tourism industry plays a significant role in this market, as Montenegro attracts a large number of tourists each year. Many of these tourists are looking for casual relationships or short-term companionship during their stay in the country. This creates a demand for casual dating services that cater to the needs of both tourists and locals. Furthermore, Montenegro's relatively small population and close-knit communities also contribute to the growth of the Casual Dating market. In a smaller community, it can be challenging for individuals to find potential partners or engage in casual relationships without the risk of social stigma or judgment. Online dating platforms provide a solution to this challenge, allowing people to connect with others outside their immediate social circles and explore casual dating opportunities in a more discreet and confidential manner. The development of the Casual Dating market in Montenegro is also influenced by underlying macroeconomic factors. The country's economic growth and increasing disposable income levels have contributed to a higher demand for leisure and entertainment activities, including casual dating. As people have more disposable income to spend on leisure activities, they are more likely to invest in casual dating services and experiences. In conclusion, the Casual Dating market in Montenegro is experiencing growth and development due to changing customer preferences, local special circumstances, and underlying macroeconomic factors. The shift towards more casual and non-committal relationships, the influence of tourism, the need for discreet dating options in close-knit communities, and the country's economic growth all contribute to the expansion of this market. As these trends continue, the Casual Dating market in Montenegro is expected to further evolve and thrive in the coming years.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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