Online dating has become increasingly popular in Montenegro, with a growing number of people turning to digital platforms to find love and companionship.
Customer preferences: In Montenegro, as in many other countries, the convenience and accessibility of online dating platforms have attracted a wide range of customers. Young adults, who are often more tech-savvy and open to new experiences, are particularly drawn to these platforms. Additionally, busy professionals and individuals with limited social circles find online dating a convenient way to meet potential partners.
Trends in the market: One notable trend in the Montenegrin online dating market is the increasing popularity of niche dating platforms. These platforms cater to specific interests or demographics, such as religious or ethnic groups, LGBTQ+ individuals, or those seeking casual encounters. This trend reflects a growing demand for tailored dating experiences and a desire to connect with like-minded individuals. Another trend is the rise of mobile dating apps. With the widespread use of smartphones, people in Montenegro are increasingly using dating apps to connect with others on the go. These apps offer a seamless and user-friendly experience, allowing individuals to browse and connect with potential matches at their convenience.
Local special circumstances: Montenegro's small population and close-knit communities contribute to the popularity of online dating. In smaller towns and rural areas, where social circles may be limited, online dating provides an opportunity to meet new people outside of one's immediate environment. Additionally, Montenegro's tourist industry attracts a significant number of international visitors, creating a diverse dating pool and increasing the demand for cross-cultural connections.
Underlying macroeconomic factors: Montenegro's growing economy and increased internet penetration have played a role in the development of the online dating market. As more people gain access to the internet and smartphones, the potential customer base for online dating platforms expands. Economic growth also leads to lifestyle changes, with individuals seeking new ways to connect and find relationships. In conclusion, the online dating market in Montenegro is experiencing growth due to the convenience and accessibility of digital platforms. Customer preferences for niche dating experiences and mobile apps are driving trends in the market. Local special circumstances, such as the small population and tourist industry, contribute to the popularity of online dating. Additionally, underlying macroeconomic factors, such as economic growth and increased internet penetration, support the development of the market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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