Matchmaking - Jordan

Jordan

Highlights

Revenue in the Matchmaking market is projected to reach US$2.08m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 1.45%, resulting in a projected market volume of US$2.23m by 2029.
In the Matchmaking market, the number of users is expected to amount to 62.9k users by 2029.
User penetration will be 0.5% in 2024 and is expected to hit 0.5% by 2029.
The average revenue per user (ARPU) is expected to amount to US$36.06.
In global comparison, most revenue will be generated China (US$1.21bn in 2024).
With a projected rate of 3.8%, the user penetration in the Matchmaking market is highest South Korea.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Casual Dating market in Jordan is experiencing significant growth and development due to changing customer preferences and the influence of local special circumstances.

Customer preferences: In recent years, there has been a shift in customer preferences towards more casual and non-committal relationships. This can be attributed to the increasing influence of Western culture and the rise of social media platforms. Young adults in Jordan are now more open to exploring casual dating options and are seeking relationships that allow them to have fun and enjoy the company of others without the pressure of commitment. Additionally, the convenience and anonymity provided by online dating apps have made it easier for individuals to connect with potential partners and engage in casual dating.

Trends in the market: One of the key trends in the Casual Dating market in Jordan is the growing popularity of online dating apps. These apps provide a platform for individuals to meet and connect with like-minded people who are interested in casual dating. The ease of use and accessibility of these apps have made them a preferred choice among young adults in Jordan. Furthermore, the COVID-19 pandemic has accelerated the adoption of online dating apps as social distancing measures and restrictions on social gatherings have made it difficult for people to meet in person.

Local special circumstances: The conservative nature of Jordanian society has traditionally placed restrictions on dating and relationships. However, there has been a gradual shift in societal norms, especially among the younger generation. The increasing influence of Western culture, exposure to international media, and access to the internet have all contributed to a more open and liberal mindset towards casual dating. While traditional values and expectations still exist, there is now a greater acceptance of casual dating among certain segments of the population.

Underlying macroeconomic factors: The stability and economic growth in Jordan have also played a role in the development of the Casual Dating market. As the country continues to experience economic progress, there has been an increase in disposable income among the population. This has allowed individuals to spend more on leisure activities, including casual dating. Additionally, the growing number of young adults entering the workforce has contributed to the expansion of the market, as they have more financial independence and are more willing to explore casual dating options. In conclusion, the Casual Dating market in Jordan is witnessing growth and development due to changing customer preferences, the influence of local special circumstances, and underlying macroeconomic factors. The shift towards casual and non-committal relationships, the popularity of online dating apps, the changing societal norms, and the economic progress in the country have all contributed to the expansion of the market. As these trends continue, it is expected that the Casual Dating market in Jordan will continue to grow in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.