Matchmaking - Georgia

Georgia

Highlights

Revenue in the Matchmaking market is projected to reach US$790.50k in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of -0.58%, resulting in a projected market volume of US$767.80k by 2029.
In the Matchmaking market, the number of users is expected to amount to 22.2k users by 2029.
User penetration will be 0.6% in 2024 and is expected to hit 0.6% by 2029.
The average revenue per user (ARPU) is expected to amount to US$36.31.
In global comparison, most revenue will be generated China (US$1.21bn in 2024).
With a projected rate of 3.8%, the user penetration in the Matchmaking market is highest South Korea.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Casual Dating market in Georgia has been experiencing significant growth in recent years, driven by changing customer preferences and favorable local circumstances.

Customer preferences: In Georgia, there is a growing acceptance and openness towards casual dating among young adults. This is partly due to the influence of Western culture and the increasing exposure to international media. Young people are becoming more independent and are seeking casual relationships as a way to explore their own desires and preferences. Additionally, the rise of online dating platforms has made it easier for individuals to connect with others who share similar interests and intentions.

Trends in the market: One of the key trends in the Casual Dating market in Georgia is the increasing popularity of mobile dating apps. These apps provide a convenient and discreet way for individuals to meet and interact with potential partners. They offer various features such as location-based matching, instant messaging, and virtual gifts, which enhance the overall user experience. As a result, more and more people are turning to these apps to find casual dates. Another trend in the market is the rise of niche dating platforms. These platforms cater to specific interests or communities, allowing users to find like-minded individuals for casual dating. For example, there are dating apps specifically designed for LGBTQ+ individuals, religious communities, and even pet lovers. This trend reflects the growing demand for personalized and specialized dating experiences.

Local special circumstances: Georgia has a relatively young population, with a significant portion of the population being in the 18-34 age group. This demographic is more open to casual dating and is actively seeking opportunities to meet new people. Additionally, the country has a vibrant nightlife scene, with numerous bars, clubs, and social events that provide a conducive environment for casual dating. The combination of a young population and a lively social scene creates a favorable environment for the Casual Dating market to thrive.

Underlying macroeconomic factors: The overall economic development and increasing disposable incomes in Georgia have also contributed to the growth of the Casual Dating market. As people have more financial resources, they are more willing to spend on leisure activities, including casual dating. Additionally, the growing urbanization and modernization of the country have led to changes in lifestyle and social norms, further fueling the demand for casual dating. In conclusion, the Casual Dating market in Georgia is experiencing significant growth due to changing customer preferences, the rise of mobile dating apps, and favorable local circumstances. The increasing acceptance of casual dating, along with the availability of convenient online platforms, has made it easier for individuals to connect with potential partners. The young population, vibrant social scene, and improving economic conditions in Georgia have all contributed to the growth of the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.