Market Insights eCommerce Dating Services

Online Dating - Georgia

Georgia

Revenue in the Online Dating market is projected to reach US$1.18m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 4.21%, resulting in a projected market volume of US$1.45m by 2029.
In the Online Dating market, the number of users is expected to amount to 210.7k users by 2029.
User penetration will be 4.4% in 2024 and is expected to hit 5.7% by 2029.
The average revenue per user (ARPU) is expected to amount to US$7.23.
In global comparison, most revenue will be generated in the United States (US$1,392.00m in 2024).
With a projected rate of 17.7%, the user penetration in the Online Dating market is highest in the United States.

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Analyst Opinion

The Matchmaking market in Georgia is experiencing significant growth and development.

Customer preferences: Customers in Georgia are increasingly turning to matchmaking services to find their perfect match. This is driven by a desire for personal connections and a more efficient way of meeting potential partners. Matchmaking services offer a tailored approach to dating, taking into account individual preferences, values, and goals. Customers appreciate the personalized attention and guidance provided by professional matchmakers, as well as the assurance that their matches have been carefully vetted. Additionally, the convenience of online matchmaking platforms has made it easier for customers to access these services and connect with potential partners.

Trends in the market: One of the key trends in the matchmaking market in Georgia is the rise of online matchmaking platforms. These platforms provide a convenient and accessible way for people to connect with potential partners. They offer a wide range of features, such as personality assessments and compatibility algorithms, to help users find compatible matches. Online matchmaking platforms also allow for a larger pool of potential partners, increasing the chances of finding a suitable match. Another trend in the market is the growing popularity of matchmaking events and social gatherings. These events provide an opportunity for singles to meet and interact in a relaxed and informal setting. Matchmaking companies organize these events to facilitate face-to-face meetings and create a sense of community among their customers. These events often include activities and icebreakers to encourage conversation and connection.

Local special circumstances: In Georgia, there is a strong cultural emphasis on family and traditional values. Many Georgians prioritize finding a life partner and starting a family. This cultural context creates a strong demand for matchmaking services, as individuals seek assistance in finding compatible partners who share their values and goals. Matchmaking services provide a solution to the challenges of modern dating, offering a personalized and efficient approach to finding love.

Underlying macroeconomic factors: The growing matchmaking market in Georgia can also be attributed to several macroeconomic factors. The country's economy has been steadily growing, leading to an increase in disposable income and consumer spending. As individuals have more financial resources, they are willing to invest in matchmaking services to improve their chances of finding a compatible partner. Furthermore, the increasing urbanization and busy lifestyles in Georgia have made it more difficult for people to meet potential partners organically. Many individuals are focused on their careers and have limited time for socializing. Matchmaking services provide a solution to this challenge by taking the work out of finding a partner and offering a more efficient way of meeting potential matches. In conclusion, the matchmaking market in Georgia is experiencing growth and development due to customer preferences for personalized and efficient dating solutions. The rise of online matchmaking platforms and the popularity of matchmaking events are key trends in the market. The strong cultural emphasis on family and traditional values, along with the country's growing economy and busy lifestyles, are local special circumstances that contribute to the demand for matchmaking services.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.