Matchmaking - Cameroon

Cameroon

Highlights

Revenue in the Matchmaking market is projected to reach US$2.38m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 4.30%, resulting in a projected market volume of US$2.94m by 2029.
In the Matchmaking market, the number of users is expected to amount to 103.3k users by 2029.
User penetration will be 0.3% in 2024 and is expected to hit 0.3% by 2029.
The average revenue per user (ARPU) is expected to amount to US$24.99.
In global comparison, most revenue will be generated China (US$1.21bn in 2024).
With a projected rate of 3.8%, the user penetration in the Matchmaking market is highest South Korea.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Casual Dating market in Cameroon is experiencing significant growth due to changing customer preferences and local special circumstances.

Customer preferences: In recent years, there has been a shift in customer preferences towards more casual and non-committal relationships. This is driven by a desire for freedom and flexibility in personal relationships, as well as a growing acceptance of casual dating in society. Customers are increasingly looking for platforms and services that cater to their specific needs and preferences, such as casual dating apps and websites. This trend is not unique to Cameroon, but is seen worldwide as people seek more casual and convenient ways to meet potential partners.

Trends in the market: One of the key trends in the Casual Dating market in Cameroon is the rise of online platforms and apps. With the increasing penetration of smartphones and internet access, more and more people are turning to online platforms to meet new people and explore casual relationships. These platforms provide a convenient and discreet way for individuals to connect with others who share similar interests and desires. Additionally, the use of location-based services on these platforms allows users to find potential matches in their local area, further enhancing the convenience and accessibility of casual dating. Another trend in the market is the growing popularity of events and activities specifically designed for casual dating. These events provide an opportunity for individuals to meet and interact with like-minded people in a fun and relaxed environment. From speed dating events to casual mixers, these activities cater to the growing demand for casual dating experiences and provide a platform for individuals to explore their options and connect with others.

Local special circumstances: Cameroon has a relatively young population, with a significant portion of the population being under the age of 30. This demographic trend contributes to the growth of the Casual Dating market, as younger people are more open to casual relationships and are more likely to embrace new technologies and platforms. Additionally, the urbanization and modernization of the country have led to changes in social norms and attitudes towards relationships, further driving the demand for casual dating services.

Underlying macroeconomic factors: Cameroon is experiencing steady economic growth, which has resulted in an increase in disposable income and spending power. This has allowed more people to afford the use of casual dating services and participate in related activities. Additionally, the country's growing middle class has led to an increase in consumer spending on leisure and entertainment, including casual dating. These underlying macroeconomic factors create a favorable environment for the growth of the Casual Dating market in Cameroon.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.