Casual Dating - Cameroon

Cameroon

Highlights

Revenue in the Casual Dating market is projected to reach US$1.71m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 9.22%, resulting in a projected market volume of US$2.65m by 2029.
In the Casual Dating market, the number of users is expected to amount to 611.3k users by 2029.
User penetration will be 1.5% in 2024 and is expected to hit 1.8% by 2029.
The average revenue per user (ARPU) is expected to amount to US$3.81.
In global comparison, most revenue will be generated United States (US$293.80m in 2024).
With a projected rate of 4.6%, the user penetration in the Casual Dating market is highest Armenia.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Online Dating market in Cameroon has been steadily growing in recent years, driven by changing customer preferences and the increasing popularity of online platforms for meeting potential partners. Customer preferences in the Online Dating market in Cameroon have shifted towards convenience and efficiency. With busy lifestyles and limited free time, many individuals are turning to online dating as a way to meet new people and potentially find a romantic partner. Online dating platforms provide a convenient and accessible way to connect with others, allowing users to browse profiles and communicate with potential matches from the comfort of their own homes. This convenience factor has contributed to the growing popularity of online dating in Cameroon. Another customer preference driving the growth of the Online Dating market in Cameroon is the desire for a wider pool of potential partners. Traditional dating methods often limit individuals to meeting people within their immediate social circles or geographical locations. Online dating platforms, on the other hand, offer the opportunity to connect with individuals from a variety of backgrounds and locations. This expanded pool of potential partners increases the chances of finding a compatible match, which is appealing to many Cameroonians. In terms of trends in the market, there has been a rise in the use of mobile dating apps in Cameroon. With the increasing penetration of smartphones and internet connectivity, more people have access to mobile dating apps. These apps offer a convenient and user-friendly interface for online dating, allowing users to swipe through profiles and chat with potential matches on the go. The popularity of mobile dating apps has contributed to the overall growth of the Online Dating market in Cameroon. Local special circumstances in Cameroon also play a role in the development of the Online Dating market. Cameroon is a country with a diverse population, consisting of different ethnic groups and languages. Online dating platforms provide a platform for individuals from different backgrounds to connect and potentially form relationships. This is particularly relevant in a country like Cameroon, where there may be social and cultural barriers to meeting potential partners through traditional means. Underlying macroeconomic factors, such as increasing internet penetration and smartphone adoption, have also contributed to the growth of the Online Dating market in Cameroon. As more people gain access to the internet and smartphones, the potential user base for online dating platforms expands. Additionally, the growing middle class in Cameroon has more disposable income to spend on leisure activities, including online dating. Overall, the Online Dating market in Cameroon is developing due to changing customer preferences, the rise of mobile dating apps, local special circumstances, and underlying macroeconomic factors. These factors have contributed to the increasing popularity and adoption of online dating platforms in Cameroon.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.