Market Insights eCommerce Dating Services

Matchmaking - Burkina Faso

Burkina Faso

Revenue in the Matchmaking market is projected to reach US$2.04m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 53.28%, resulting in a projected market volume of US$17.26m by 2029.
In the Matchmaking market, the number of users is expected to amount to 68.2k users by 2029.
User penetration will be 0.3% in 2024 and is expected to hit 0.2% by 2029.
The average revenue per user (ARPU) is expected to amount to US$32.87.
In global comparison, most revenue will be generated in China (US$1,211.00m in 2024).
With a projected rate of 3.8%, the user penetration in the Matchmaking market is highest in South Korea.

Market

Region

Region comparison

Currency

Analyst Opinion

The Casual Dating market in Burkina Faso is showing signs of steady growth and development.

Customer preferences: In Burkina Faso, like in many other countries, there is a growing acceptance and popularity of casual dating among the younger population. The increasing urbanization and exposure to Western cultures have influenced the preferences of young adults, who are seeking more freedom and independence in their personal lives. Casual dating provides an opportunity for individuals to explore relationships without the commitment and expectations associated with traditional dating.

Trends in the market: One of the key trends in the casual dating market in Burkina Faso is the rise of online dating platforms. With the increasing access to smartphones and the internet, more and more people are turning to online platforms to meet potential partners. These platforms provide a convenient and discreet way to connect with others who share similar interests and preferences. Additionally, online dating allows individuals to overcome geographical barriers and connect with people from different parts of the country. Another trend in the casual dating market is the emergence of casual dating events and activities. These events provide a social setting for individuals to meet and interact with like-minded people. From speed dating events to themed parties, these activities offer a fun and relaxed environment for individuals to explore casual relationships.

Local special circumstances: Burkina Faso is a conservative society with traditional values, and this can impact the casual dating market. While there is a growing acceptance of casual dating among the younger population, there is still a need for discretion and privacy. Many individuals prefer to keep their casual dating activities private, especially in rural areas where social norms are more conservative.

Underlying macroeconomic factors: The development of the casual dating market in Burkina Faso is also influenced by underlying macroeconomic factors. The country has experienced economic growth in recent years, which has led to an increase in disposable income for many individuals. This has allowed them to spend more on leisure activities, including casual dating. In conclusion, the casual dating market in Burkina Faso is experiencing growth and development, driven by changing customer preferences and the influence of global trends. Online dating platforms and casual dating events are becoming increasingly popular, providing individuals with more options to meet potential partners. However, the conservative nature of the society and the need for privacy may impact the way casual dating is practiced in the country. The underlying macroeconomic factors, such as economic growth and increased disposable income, also play a role in shaping the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.