Dating Services

Revenue in the Dating Services market is projected to reach US$5.89m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 10.77%, resulting in a projected market volume of US$9.82m by 2029.
The Online Dating market has a projected market volume of US$2.89m in 2024.
In global comparison, most revenue will be generated United States (US$2.55bn in 2024).
The average revenue per user (ARPU) in the Dating Services market is projected to amount to US$8.21 in 2024.
In the Dating Services market, the number of users is expected to amount to 989.8k users by 2029.
User penetration in the Dating Services market will be at 6.3% in 2024.

Definition:

Dating Services refer to digital platforms facilitating connections and relationships between individuals through online interactions and meetings. Users engage in various forms of dating, ranging from casual encounters to long-term relationships, facilitated by matchmaking algorithms and user preferences.

Structure:

The Dating Services market encompasses user and revenue development across three main segments: (1) Online Dating, (2) Casual Dating, and (3) Matchmaking. Online Dating platforms enable users to create profiles, browse other profiles, and communicate with potential partners through messaging or video chats. Casual Dating platforms focus on facilitating casual relationships, hookups, and short-term connections among users seeking non-committal interactions. Matchmaking services use algorithms and personalized services to match individuals based on compatibility, interests, and relationship goals, often targeting users seeking long-term relationships or marriage.

Additional Information:

Revenue figures include subscription fees, in-app purchases, and advertising revenue within the Dating Services market. User and revenue figures primarily represent B2C services, focusing on individual users seeking romantic connections and relationships.

Matchmaking for the search for life partners such as Matrimony.com
Online Dating for easy flirting and chatting such as Tinder and Bumble
Casual Dating for the search for non-committal sex such as Ashley Madison

Niche dating, such as portals or apps for vegetarians
Offline dating agencies
Speed dating or similar events for singles

The Dating Services market in Jordan has been experiencing significant growth in recent years, driven by changing customer preferences and the increasing popularity of online dating platforms.

Customer preferences: In Jordan, as in many other countries, there has been a shift in customer preferences when it comes to dating. Traditional methods of meeting potential partners, such as through family connections or social gatherings, are becoming less common. Instead, individuals are turning to online dating platforms to meet new people and potentially find a romantic partner. This shift can be attributed to several factors, including the increasing use of smartphones and the internet, which have made it easier for people to connect with others online.

Trends in the market: One of the key trends in the Dating Services market in Jordan is the rise of online dating platforms. These platforms offer a convenient and efficient way for individuals to meet potential partners, with features such as matching algorithms and messaging systems. In addition, online dating platforms often provide a wider pool of potential partners compared to traditional methods, allowing individuals to connect with people they may not have otherwise met. Another trend in the market is the growing popularity of niche dating platforms. These platforms cater to specific groups of people, such as those with specific religious or cultural backgrounds, or those interested in specific hobbies or interests. By targeting these niche markets, dating platforms are able to provide a more tailored experience for their users, increasing the chances of finding a compatible match.

Local special circumstances: There are several local special circumstances that have influenced the development of the Dating Services market in Jordan. One of these is the cultural and religious norms in the country. Jordan is a predominantly Muslim country, and traditional dating methods are often frowned upon. Online dating platforms provide a more discreet and acceptable way for individuals to meet potential partners, particularly for those who may not have the opportunity to meet people through their social circles.

Underlying macroeconomic factors: The growth of the Dating Services market in Jordan can also be attributed to underlying macroeconomic factors. The country has seen steady economic growth in recent years, which has led to an increase in disposable income and a higher standard of living for many individuals. As a result, more people are willing to spend money on dating services, such as online subscriptions or premium features on dating platforms. In conclusion, the Dating Services market in Jordan is experiencing growth due to changing customer preferences, the rise of online dating platforms, and the influence of local special circumstances. These trends, combined with underlying macroeconomic factors, have created a favorable environment for the development of the market in the country.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

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