Dating Services

Revenue in the Dating Services market is projected to reach US$2.18m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 2.25%, resulting in a projected market volume of US$2.43m by 2029.
The Online Dating market has a projected market volume of US$1.18m in 2024.
In global comparison, most revenue will be generated United States (US$2.55bn in 2024).
The average revenue per user (ARPU) in the Dating Services market is projected to amount to US$9.91 in 2024.
In the Dating Services market, the number of users is expected to amount to 264.4k users by 2029.
User penetration in the Dating Services market will be at 5.9% in 2024.

Definition:

Dating Services refer to digital platforms facilitating connections and relationships between individuals through online interactions and meetings. Users engage in various forms of dating, ranging from casual encounters to long-term relationships, facilitated by matchmaking algorithms and user preferences.

Structure:

The Dating Services market encompasses user and revenue development across three main segments: (1) Online Dating, (2) Casual Dating, and (3) Matchmaking. Online Dating platforms enable users to create profiles, browse other profiles, and communicate with potential partners through messaging or video chats. Casual Dating platforms focus on facilitating casual relationships, hookups, and short-term connections among users seeking non-committal interactions. Matchmaking services use algorithms and personalized services to match individuals based on compatibility, interests, and relationship goals, often targeting users seeking long-term relationships or marriage.

Additional Information:

Revenue figures include subscription fees, in-app purchases, and advertising revenue within the Dating Services market. User and revenue figures primarily represent B2C services, focusing on individual users seeking romantic connections and relationships.

Matchmaking for the search for life partners such as Matrimony.com
Online Dating for easy flirting and chatting such as Tinder and Bumble
Casual Dating for the search for non-committal sex such as Ashley Madison

Niche dating, such as portals or apps for vegetarians
Offline dating agencies
Speed dating or similar events for singles

The Dating Services market in Georgia is experiencing significant growth and development. Customer preferences for online dating platforms and the increasing acceptance of online dating in the country are driving this trend. Additionally, local special circumstances and underlying macroeconomic factors are contributing to the expansion of the market. Customer preferences in Georgia have shifted towards online dating platforms. With the increasing use of smartphones and internet access, more people are turning to online platforms to meet potential partners. This preference for online dating is not unique to Georgia, as it is a global trend. The convenience and accessibility of online dating platforms allow individuals to connect with others from the comfort of their own homes, making it an attractive option for busy individuals or those who may be hesitant to approach potential partners in traditional social settings. In addition to the growing popularity of online dating, there is also a greater acceptance of this method of finding love in Georgia. Traditionally, meeting a partner through friends or family connections was the norm. However, as societal attitudes towards relationships and dating have evolved, so too has the acceptance of online dating. People are becoming more open to the idea of meeting someone online and are willing to give it a try. This cultural shift towards acceptance has created a fertile ground for the growth of the Dating Services market in Georgia. The trends in the Dating Services market in Georgia can also be attributed to local special circumstances. Georgia has a relatively small population compared to other countries, which can make it more challenging to meet potential partners in traditional ways. Online dating platforms provide a solution to this problem by connecting individuals from different parts of the country. The ability to search for potential partners based on specific criteria such as age, location, and interests makes it easier for individuals to find compatible matches. Furthermore, the underlying macroeconomic factors in Georgia are also contributing to the growth of the Dating Services market. The country has experienced economic growth in recent years, resulting in an increase in disposable income for many individuals. This has led to a higher willingness to spend on leisure activities, including online dating. As people have more disposable income, they are more likely to invest in dating services to find love or companionship. In conclusion, the Dating Services market in Georgia is experiencing growth and development due to customer preferences for online dating platforms, the increasing acceptance of online dating, local special circumstances, and underlying macroeconomic factors. The convenience and accessibility of online dating, along with a cultural shift towards acceptance, have made it an attractive option for individuals in Georgia. Additionally, the small population size and economic growth in the country have further contributed to the expansion of the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

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