Dating Services

Revenue in the Dating Services market is projected to reach US$81.35m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 2.46%, resulting in a projected market volume of US$91.88m by 2029.
The Matchmaking market has a projected market volume of US$42.01m in 2024.
In global comparison, most revenue will be generated United States (US$2.55bn in 2024).
The average revenue per user (ARPU) in the Dating Services market is projected to amount to US$4.05 in 2024.
In the Dating Services market, the number of users is expected to amount to 23.7m users by 2029.
User penetration in the Dating Services market will be at 8.4% in 2024.

Definition:

Dating Services refer to digital platforms facilitating connections and relationships between individuals through online interactions and meetings. Users engage in various forms of dating, ranging from casual encounters to long-term relationships, facilitated by matchmaking algorithms and user preferences.

Structure:

The Dating Services market encompasses user and revenue development across three main segments: (1) Online Dating, (2) Casual Dating, and (3) Matchmaking. Online Dating platforms enable users to create profiles, browse other profiles, and communicate with potential partners through messaging or video chats. Casual Dating platforms focus on facilitating casual relationships, hookups, and short-term connections among users seeking non-committal interactions. Matchmaking services use algorithms and personalized services to match individuals based on compatibility, interests, and relationship goals, often targeting users seeking long-term relationships or marriage.

Additional Information:

Revenue figures include subscription fees, in-app purchases, and advertising revenue within the Dating Services market. User and revenue figures primarily represent B2C services, focusing on individual users seeking romantic connections and relationships.

Matchmaking for the search for life partners such as Matrimony.com
Online Dating for easy flirting and chatting such as Tinder and Bumble
Casual Dating for the search for non-committal sex such as Ashley Madison

Niche dating, such as portals or apps for vegetarians
Offline dating agencies
Speed dating or similar events for singles

The Dating Services market in Eastern Europe is experiencing significant growth and development.

Customer preferences: In today's digital age, online dating has become increasingly popular in Eastern Europe. People are looking for convenient and efficient ways to meet potential partners, and online dating platforms provide them with a wide range of options. Additionally, the younger generation in Eastern Europe is more open to the idea of online dating and is embracing technology to find love.

Trends in the market: One of the key trends in the Dating Services market in Eastern Europe is the rise of niche dating platforms. These platforms cater to specific interests or demographics, such as religious dating, senior dating, or LGBTQ+ dating. By targeting a specific audience, these platforms are able to provide a more tailored experience for users, increasing their chances of finding a compatible partner. Another trend in the market is the increasing use of mobile dating apps. With the widespread use of smartphones in Eastern Europe, people are turning to dating apps for convenience and accessibility. These apps allow users to browse profiles and connect with potential partners on the go, making the dating process more efficient and flexible.

Local special circumstances: Eastern Europe has a unique cultural and historical background that influences the dating preferences of its population. Traditional gender roles and family values still play a significant role in the region, and many people are looking for long-term relationships and marriage. This cultural context has shaped the development of the Dating Services market in Eastern Europe, with platforms that emphasize compatibility and long-term commitment gaining popularity.

Underlying macroeconomic factors: The growing middle class in Eastern Europe has contributed to the development of the Dating Services market. As disposable incomes increase, more people are willing to spend money on dating services to improve their chances of finding a compatible partner. Additionally, the high level of internet penetration in the region has made online dating more accessible to a larger population, further driving the growth of the market. In conclusion, the Dating Services market in Eastern Europe is experiencing significant growth and development. Online dating platforms are gaining popularity, driven by customer preferences for convenience and efficiency. Niche dating platforms and mobile dating apps are emerging as key trends in the market, catering to specific interests and demographics. The unique cultural and historical background of Eastern Europe, with its emphasis on long-term relationships and marriage, has shaped the development of the market. The growing middle class and high internet penetration in the region are underlying macroeconomic factors driving the growth of the Dating Services market in Eastern Europe.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Ecommerce market, in a PDF format.