The Online Dating market in Portugal has been experiencing significant growth in recent years, driven by changing customer preferences and the increasing use of technology in everyday life.
Customer preferences: In Portugal, as in many other countries, there has been a shift in customer preferences towards online dating platforms. This can be attributed to several factors. Firstly, online dating offers a convenient and efficient way to meet new people, especially for those with busy lifestyles or limited social circles. Additionally, the anonymity and control provided by online dating platforms appeal to many individuals who may be hesitant or uncomfortable with traditional dating methods. Furthermore, the ability to browse through a large pool of potential partners and filter based on specific criteria has made online dating an attractive option for those seeking more tailored matches.
Trends in the market: One of the key trends in the online dating market in Portugal is the increasing popularity of mobile dating apps. With the widespread use of smartphones and the convenience they offer, more and more people are turning to mobile apps to find potential partners. These apps often provide a seamless user experience and offer features such as location-based matching, instant messaging, and swipe-based browsing, which have proven to be highly engaging for users. As a result, traditional online dating websites are facing increasing competition from these mobile apps. Another trend in the market is the growing acceptance of online dating among older generations. While online dating was initially popular among younger demographics, there has been a shift in recent years, with older individuals also embracing the concept. This can be attributed to changing societal norms, increased internet literacy among older generations, and the desire for companionship and connection at all stages of life.
Local special circumstances: Portugal has a unique cultural and social landscape that influences the online dating market. The country has a strong emphasis on family values and traditional relationships, which can impact the adoption of online dating platforms. However, as societal norms evolve and younger generations become more open to non-traditional methods of dating, the online dating market in Portugal is expected to continue to grow.
Underlying macroeconomic factors: The growing online dating market in Portugal can also be attributed to underlying macroeconomic factors. The country has experienced steady economic growth in recent years, which has led to an increase in disposable income and leisure spending. As a result, individuals are more willing to invest in online dating services and are seeking experiences that enhance their personal lives. In conclusion, the online dating market in Portugal is experiencing growth due to changing customer preferences, including the convenience and efficiency offered by online platforms. The increasing popularity of mobile dating apps and the growing acceptance of online dating among older generations are key trends in the market. Portugal's unique cultural and social landscape, along with underlying macroeconomic factors, also contribute to the growth of the online dating market in the country.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
