Casual Dating - Laos

Laos

Highlights

Revenue in the Casual Dating market is projected to reach US$267.50k in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 4.92%, resulting in a projected market volume of US$340.20k by 2029.
In the Casual Dating market, the number of users is expected to amount to 224.8k users by 2029.
User penetration will be 2.2% in 2024 and is expected to hit 2.7% by 2029.
The average revenue per user (ARPU) is expected to amount to US$1.59.
In global comparison, most revenue will be generated United States (US$293.80m in 2024).
With a projected rate of 4.6%, the user penetration in the Casual Dating market is highest Armenia.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Online Dating market in Laos has been experiencing steady growth in recent years, driven by changing customer preferences and the increasing popularity of online dating platforms. Customer preferences in the Online Dating market in Laos have shifted towards convenience and efficiency, with more people opting to use online platforms to meet potential partners. This trend can be attributed to the busy lifestyles of modern individuals, who are looking for convenient ways to connect with others. Additionally, the younger generation in Laos is more open to the idea of online dating, as they are more tech-savvy and comfortable with using digital platforms for various purposes. One of the key trends in the Online Dating market in Laos is the rise of mobile dating apps. With the increasing penetration of smartphones and mobile internet, more people are accessing dating platforms through their mobile devices. This trend is driven by the convenience and accessibility offered by mobile apps, allowing users to connect with potential partners anytime and anywhere. Mobile dating apps also provide additional features such as location-based matching, which enhances the user experience and increases the chances of finding compatible matches. Another trend in the market is the growing popularity of niche dating platforms. As the online dating market becomes more saturated, niche platforms are emerging to cater to specific interests and preferences. This trend is driven by the desire for more targeted and personalized dating experiences. Niche platforms focus on specific demographics or interests, such as religious affiliations, hobbies, or cultural backgrounds, allowing users to find like-minded individuals more easily. In addition to customer preferences, there are some local special circumstances that contribute to the development of the Online Dating market in Laos. One such circumstance is the cultural shift towards more liberal attitudes towards relationships and dating. Traditionally, dating and relationships were more conservative in Laos, with arranged marriages being common. However, with the influence of Western culture and the increasing exposure to global trends, attitudes towards dating have become more open and accepting. This cultural shift has created a favorable environment for the growth of the Online Dating market in Laos. Underlying macroeconomic factors also play a role in the development of the Online Dating market in Laos. The country's growing economy and increasing internet penetration have contributed to the rise of online dating platforms. As more people gain access to the internet and disposable income increases, there is a greater willingness to spend money on online dating services. Additionally, the COVID-19 pandemic has further accelerated the adoption of online dating platforms, as people turned to virtual interactions during lockdowns and social distancing measures. Overall, the Online Dating market in Laos is experiencing growth due to changing customer preferences, the rise of mobile dating apps, the popularity of niche platforms, cultural shifts towards more liberal attitudes, and underlying macroeconomic factors. As the market continues to evolve, it is expected that online dating will become even more prevalent in Laos, providing individuals with more opportunities to connect and find meaningful relationships.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.